It’s been a long time since I worked in a corporate environment as an employee. I had some good experiences—interesting projects here and there, fun holiday parties, good connections with colleagues—but here are the more prominent memories:
The Power of Memorability
“Fast and free buses.” That’s what people call out to NYC mayoral candidate Zohran Mamdani when they see him on the street.
Lead the Energy
There are two kinds of people: those who lead the energy and those who reflect the energy in the room. Which are you? Here’s a test if you aren’t sure:
The Story-Driven Leader: Yvon Chouinard
I finished my keynote and relaxed into the audience Q&A that the organizers asked me to do. An audience member in the back raised his hand and asked, “Who is a CEO I particularly admire for their storytelling skills?”
The Billion-Dollar Business of Storytelling
My phone rang at 10:36 am PT last Wednesday. It was my husband, Patrick, from inside the house. I answered, wondering if he had fallen and couldn’t get up.
The Overlooked Part of Your Story: Your Customer Experience
You can just tell when care has been put into customer experience or not. We arrived at a campground we had visited numerous times, and after this last visit, we suspect it is under new ownership because the vibe was totally different. The grounds had not been cared for, I personally didn’t feel cared for […]
The Story-Driven Leader Era
Listen to the blog here. In my early 30s, I lived in Seattle, had a good job, a great social circle of friends, and owned a condo. Generally, things were excellent. But I was restless and really wanted to be back in the mountains. (You can read the full, not very long story here.) The short version […]
The Power of Moments in Storytelling
Listen to the blog here. A question I’m often asked is how to know how much detail is too much in your story. Of course, the answer is “that depends,” which is my least favorite answer, so let’s explore this. Stories hinge on moments. It’s a helpful lens to keep in mind when crafting your […]
Where to Find stories for your Next Presentation or Meeting
In my latest walk in the woods, I share one idea for where I get inspiration for stories and how to find them. Have a question or a meeting you could use an inspiration push for? Let me know, and I’ll take you on my next walk in the woods. I’m Lisa Gerber, and I […]
The Real You
The thing you’re keeping secret could be the thing that makes connections. Polished prose delivered by AI or and flat sentences brought to life into quirky content. People want the real you. So why are you holding it back? Side note: Walks in the Woods are back!!! Join me, won’t you for a little walk […]
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