Lisa Gerber

Advance your idea from concept to reality

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About Lisa Gerber

Lisa Gerber advises purpose-driven leaders on how to effectively use the power of storytelling and communication to influence action and bring ideas to life. She guides non-profits and individuals through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps. If you like what you read, contact us for more or to subscribe.

The ROI of Stories: Invest in Retention, Not Recruitment

November 4, 2025 by Lisa Gerber

It’s been a long time since I worked in a corporate environment as an employee. I had some good experiences—interesting projects here and there, fun holiday parties, good connections with colleagues—but here are the more prominent memories:

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Power of Memorability

October 21, 2025 by Lisa Gerber

“Fast and free buses.” That’s what people call out to NYC mayoral candidate Zohran Mamdani when they see him on the street.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Lead the Energy

October 7, 2025 by Lisa Gerber

There are two kinds of people: those who lead the energy and those who reflect the energy in the room. Which are you? Here’s a test if you aren’t sure:

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Story-Driven Leader: Yvon Chouinard

September 16, 2025 by Lisa Gerber

I finished my keynote and relaxed into the audience Q&A that the organizers asked me to do. An audience member in the back raised his hand and asked, “Who is a CEO I particularly admire for their storytelling skills?” 

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Billion-Dollar Business of Storytelling

September 3, 2025 by Lisa Gerber

My phone rang at 10:36 am PT last Wednesday. It was my husband, Patrick, from inside the house. I answered, wondering if he had fallen and couldn’t get up.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Overlooked Part of Your Story: Your Customer Experience

August 22, 2025 by Lisa Gerber

You can just tell when care has been put into customer experience or not. We arrived at a campground we had visited numerous times, and after this last visit, we suspect it is under new ownership because the vibe was totally different. The grounds had not been cared for, I personally didn’t feel cared for […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

The Story-Driven Leader Era

August 19, 2025 by Lisa Gerber

Listen to the blog here. In my early 30s, I lived in Seattle, had a good job, a great social circle of friends, and owned a condo. Generally, things were excellent. But I was restless and really wanted to be back in the mountains. (You can read the full, not very long story here.) The short version […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Power of Moments in Storytelling

August 5, 2025 by Lisa Gerber Leave a Comment

The Power of Moments in Storytelling

Listen to the blog here. A question I’m often asked is how to know how much detail is too much in your story. Of course, the answer is “that depends,” which is my least favorite answer, so let’s explore this. Stories hinge on moments. It’s a helpful lens to keep in mind when crafting your […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Where to Find stories for your Next Presentation or Meeting

August 4, 2025 by Lisa Gerber

In my latest walk in the woods, I share one idea for where I get inspiration for stories and how to find them. Have a question or a meeting you could use an inspiration push for? Let me know, and I’ll take you on my next walk in the woods. I’m Lisa Gerber, and I […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

The Real You

July 24, 2025 by Lisa Gerber Leave a Comment

The thing you’re keeping secret could be the thing that makes connections. Polished prose delivered by AI or and flat sentences brought to life into quirky content. People want the real you. So why are you holding it back? Side note: Walks in the Woods are back!!! Join me, won’t you for a little walk […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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