Lisa Gerber

Advance your idea from concept to reality

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About Lisa Gerber

Lisa Gerber advises purpose-driven leaders on how to effectively use the power of storytelling and communication to influence action and bring ideas to life. She guides non-profits and individuals through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps. If you like what you read, contact us for more or to subscribe.

What to do when “you’ve told that story before”.

January 9, 2026 by Lisa Gerber

What to do when "you've told that story before

We all have that family member who keeps telling the same stories. If you’ve created the idea that you can’t repeat stories because you don’t want to sound like your crazy uncle. I have some ideas for you.

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

We are Meaning-Making Machines: Is that good or bad? Yes.

December 30, 2025 by Lisa Gerber

Last month, I wrote about the idea of celebrating ourselves – finding internal validation rather than seeking external, and how it changes the way we show up. It got a lot of response from many of you (thanks for sharing your reflections with me.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Your Vision for the Next Three Years: A 15-minute exercise

December 16, 2025 by Lisa Gerber

What Makes My Great Pyrenees Reluctant?

It’s that time of year, my year-end traditional piece of content. Like your favorite holiday movie, you (hopefully) don’t get sick of it, and, similar to that movie (again, hopefully), it’s a new experience each time – you get something out of it you didn’t last year. 

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Year of You

December 3, 2025 by Lisa Gerber

The Year of You

Since we’re in the season of reflection (and lots of sugar), I’m writing in to report back on an experiment that started on my birthday in May. 

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Irony of Making it About You

November 18, 2025 by Lisa Gerber

I have a dozen or so stories in my personal library that I draw from for my keynote speeches. I choose which stories I’ll include based on relevance to the audience (nonprofit, corporate leadership, or a women’s conference).

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The ROI of Stories: Invest in Retention, Not Recruitment

November 4, 2025 by Lisa Gerber

It’s been a long time since I worked in a corporate environment as an employee. I had some good experiences—interesting projects here and there, fun holiday parties, good connections with colleagues—but here are the more prominent memories:

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Power of Memorability

October 21, 2025 by Lisa Gerber

“Fast and free buses.” That’s what people call out to NYC mayoral candidate Zohran Mamdani when they see him on the street.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Lead the Energy

October 7, 2025 by Lisa Gerber

There are two kinds of people: those who lead the energy and those who reflect the energy in the room. Which are you? Here’s a test if you aren’t sure:

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Story-Driven Leader: Yvon Chouinard

September 16, 2025 by Lisa Gerber

I finished my keynote and relaxed into the audience Q&A that the organizers asked me to do. An audience member in the back raised his hand and asked, “Who is a CEO I particularly admire for their storytelling skills?” 

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Billion-Dollar Business of Storytelling

September 3, 2025 by Lisa Gerber

My phone rang at 10:36 am PT last Wednesday. It was my husband, Patrick, from inside the house. I answered, wondering if he had fallen and couldn’t get up.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
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You’ll notice I cc’d only you because I trust you not say something stupid.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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