Lisa Gerber

Advance your idea from concept to reality

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The Opposite of Story

April 4, 2022 by Lisa Gerber Leave a Comment

We often learn through contrast, so today, I want to talk about the opposite of story. In understanding what a story is not, we learn more about what a story is and what it can do. 

Filed Under: Blog posts, Communications

Their Story is Our Story – Liz Jevtic-Somlai

March 28, 2022 by Lisa Gerber Leave a Comment

Today’s story comes from Elizabeta Jevtic-Somlai. Originally from Serbia, now living in Phoenix, Arizona. Liz knows what it’s like to flee a country she loved and to find new roots, a new way in a strange and unwelcoming country.

Filed Under: Breaking Trail Podcast

Imagination in Stories

March 21, 2022 by Lisa Gerber Leave a Comment

We can learn so much from the great storytellers of our time.

The story starts in the teller’s imagination and finishes in the receiver’s imagination.

Filed Under: Blog posts, Communications

Scot Chisholm on Saving Farmland

March 14, 2022 by Lisa Gerber Leave a Comment

I invited Scot to be a guest when I saw he was working to save farmland in Whitefish, Montana. In fact, he founded a nonprofit of that name.

Filed Under: Breaking Trail Podcast

Start by Doing

March 7, 2022 by Lisa Gerber Leave a Comment

Warning: “This is Us” spoiler alert for Season 6, Episode 6, Our Little Island Girl Part 2, dated Feb 22, 2022

Filed Under: Blog posts, Communications

Pam Bond: Fixing the Trail

February 28, 2022 by Lisa Gerber Leave a Comment

Today I have a lovely conversation with Pam Bond whose story I just love. (Actually, stories are kind of like cheese. There are very few stories I don’t like. Just the stinky ones

Filed Under: Breaking Trail Podcast

Bearing the Responsibility of Your Story

February 21, 2022 by Lisa Gerber Leave a Comment

Before this month, I didn’t know much about Chloe Kim until I saw her asking for snacks in a press conference shortly after winning a gold medal in the women’s snowboard halfpipe.

Filed Under: Blog posts, Communications

The Subtle Art of Not Trying Too Hard

February 16, 2022 by Lisa Gerber Leave a Comment

Sharing a story makes us all vulnerable, no doubt. So there is risk involved, and I want to help minimize that risk. Today we talk about what happens when you try too hard and your story feels forced.

Filed Under: A Walk in the Woods

Losing Your Mojo

February 7, 2022 by Lisa Gerber Leave a Comment

The other morning, a friend asked me how I stay inspired and creative. We were skinning up a mountain in the backcountry of British Columbia.

Filed Under: Blog posts, Strategy

Skipping the Middle Part

January 24, 2022 by Lisa Gerber 1 Comment

In this photo, that’s me on the left at 10 years old at Rehoboth Beach with my family. Pictured also is my little sister, my uncle, and my aunt.

Filed Under: Blog posts

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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