Lisa Gerber

Advance your idea from concept to reality

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Robin Hall: A Story about Finding Purpose and Adapting

June 6, 2022 by Lisa Gerber Leave a Comment

Things rarely go as planned and that is very much the case for Robin Hall who had a big fat wrench thrown into her and her family’s life plan.

Filed Under: Breaking Trail Podcast Tagged With: Robing Hall, Town Hall

The Fairy Tale is a Myth

May 30, 2022 by Lisa Gerber Leave a Comment

I’m back from a restful and rejuvenating trip to British Columbia and the Methow Valley in North Central Washington.

Filed Under: Blog posts, Communications

Kevin Belanger: The Great American Rail-Trail

May 23, 2022 by Lisa Gerber Leave a Comment

Before joining the Rails-to-Trails Conservancy team in 2016 as a trail planner, Kevin Belanger spent many years in the active-transportation world.

Filed Under: Breaking Trail Podcast Tagged With: Kevin Belanger

My Out of Office Message

May 16, 2022 by Lisa Gerber Leave a Comment

In graphic design, white space is a term used to keep the client from filling all the ad space with text and images. “Can we add a few more images,” they say.

Filed Under: Blog posts, Communications, Strategy

Alexis Biddle: Housing Policy and Climate Change

May 9, 2022 by Lisa Gerber 1 Comment

Alexis Biddle is the Great Communities Program Director for 1000 Friends of Oregon who’s mission is to work with Oregonians to enhance our quality of life by building livable urban and rural communities, protecting family farms and forests, and conserving natural areas.

Filed Under: Breaking Trail Podcast

The First Draft

May 2, 2022 by Lisa Gerber Leave a Comment

This week, I had the great fortune to do some work with a team of people in Jackson, Wyoming. After helping them secure funding for a large-scale project that would serve to educate visitors on responsible recreation, we now had the task of planning the program.

Filed Under: Blog posts, Communications

Josh Lasky: Every Step is a Gift

April 25, 2022 by Lisa Gerber Leave a Comment

Today, I have a beautiful story for you about fatherhood, endurance, and sustainability. 

Filed Under: Breaking Trail Podcast

It’s Not Me; It’s You

April 18, 2022 by Lisa Gerber Leave a Comment

It’s not you; it’s me. That may be the case when you are breaking up with a boyfriend or a girlfriend, but let’s flip that when you are telling stories.

Filed Under: Blog posts, Communications

The Opposite of Story

April 4, 2022 by Lisa Gerber Leave a Comment

We often learn through contrast, so today, I want to talk about the opposite of story. In understanding what a story is not, we learn more about what a story is and what it can do. 

Filed Under: Blog posts, Communications

Their Story is Our Story – Liz Jevtic-Somlai

March 28, 2022 by Lisa Gerber Leave a Comment

Today’s story comes from Elizabeta Jevtic-Somlai. Originally from Serbia, now living in Phoenix, Arizona. Liz knows what it’s like to flee a country she loved and to find new roots, a new way in a strange and unwelcoming country.

Filed Under: Breaking Trail Podcast

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
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You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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