Lisa Gerber

Advance your idea from concept to reality

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It’s Not Me; It’s You

April 18, 2022 by Lisa Gerber Leave a Comment

It’s not you; it’s me. That may be the case when you are breaking up with a boyfriend or a girlfriend, but let’s flip that when you are telling stories.

Filed Under: Blog posts, Communications

The Opposite of Story

April 4, 2022 by Lisa Gerber Leave a Comment

We often learn through contrast, so today, I want to talk about the opposite of story. In understanding what a story is not, we learn more about what a story is and what it can do. 

Filed Under: Blog posts, Communications

Their Story is Our Story – Liz Jevtic-Somlai

March 28, 2022 by Lisa Gerber Leave a Comment

Today’s story comes from Elizabeta Jevtic-Somlai. Originally from Serbia, now living in Phoenix, Arizona. Liz knows what it’s like to flee a country she loved and to find new roots, a new way in a strange and unwelcoming country.

Filed Under: Breaking Trail Podcast

Imagination in Stories

March 21, 2022 by Lisa Gerber Leave a Comment

We can learn so much from the great storytellers of our time.

The story starts in the teller’s imagination and finishes in the receiver’s imagination.

Filed Under: Blog posts, Communications

Scot Chisholm on Saving Farmland

March 14, 2022 by Lisa Gerber Leave a Comment

I invited Scot to be a guest when I saw he was working to save farmland in Whitefish, Montana. In fact, he founded a nonprofit of that name.

Filed Under: Breaking Trail Podcast

Start by Doing

March 7, 2022 by Lisa Gerber Leave a Comment

Warning: “This is Us” spoiler alert for Season 6, Episode 6, Our Little Island Girl Part 2, dated Feb 22, 2022

Filed Under: Blog posts, Communications

Pam Bond: Fixing the Trail

February 28, 2022 by Lisa Gerber Leave a Comment

Today I have a lovely conversation with Pam Bond whose story I just love. (Actually, stories are kind of like cheese. There are very few stories I don’t like. Just the stinky ones

Filed Under: Breaking Trail Podcast

Bearing the Responsibility of Your Story

February 21, 2022 by Lisa Gerber Leave a Comment

Before this month, I didn’t know much about Chloe Kim until I saw her asking for snacks in a press conference shortly after winning a gold medal in the women’s snowboard halfpipe.

Filed Under: Blog posts, Communications

The Subtle Art of Not Trying Too Hard

February 16, 2022 by Lisa Gerber Leave a Comment

Sharing a story makes us all vulnerable, no doubt. So there is risk involved, and I want to help minimize that risk. Today we talk about what happens when you try too hard and your story feels forced.

Filed Under: A Walk in the Woods

Losing Your Mojo

February 7, 2022 by Lisa Gerber Leave a Comment

The other morning, a friend asked me how I stay inspired and creative. We were skinning up a mountain in the backcountry of British Columbia.

Filed Under: Blog posts, Strategy

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Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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