Lisa Gerber

Advance your idea from concept to reality

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Highlighting the Cracks in the Veneer

January 31, 2020 by Lisa Gerber Leave a Comment

The weeks before Dan Harris, ABC news anchor published his memoir, he panicked that the details in the book could ruin his career. Now, this is somewhat ironic because the book is about meditation.

I wonder why it is we feel compelled to put forth this idea of perfection when our audiences appreciate knowing and seeing our flaws. Why can’t we reconcile that and be OK with being vulnerable?

Filed Under: Communications

Kiss and Tell: The crucial chapter to your story

January 25, 2020 by Lisa Gerber Leave a Comment

The week before my ski vacation, the clip on my climbing skins broke. This clip is a small plastic piece that is essential to the success of my upcoming trip and is not available locally, so I turned to my friends at Skimo Co in Salt Lake City, whom I’ve raved about in the past. I know they can be relied upon when it comes to matters such as this immense first world problem, and take it very seriously.

Filed Under: Communications Tagged With: customer experience

Bigger Fish to Fry

January 15, 2020 by Lisa Gerber Leave a Comment

“To me, ‘busy’ implies that the person is out of control of their life.” Derek Sivers, founder of CD Baby, I didn’t send my newsletter out last week on schedule. I had been drafting this one for a while and it was never quite right so I decided not to send. Then I got an […]

Filed Under: Take a Big Leap

My Favorite Routine for the New Year

December 26, 2019 by Lisa Gerber Leave a Comment

This is an update of my New Year’s post I’ve run in the past so it might seem familiar to some of you, but I hope a useful refresher: I have never been a big fan of resolutions. They just don’t seem to work for me. A few years ago, I started doing three-year visions […]

Filed Under: Take a Big Leap

Keeping the Love Alive: Building trust and familiarity

December 17, 2019 by Lisa Gerber Leave a Comment

I became aware of an abandoned mid-century resort in Kauai that, back in its heyday, welcomed the glitterati, and there is a cool lesson about how stories help us become more attached to things, places, brands.

In understanding how humans become attached and loyal to the companies they do business with, we can learn and do the same. Read on for a story within a story about stories.

Filed Under: Content Tagged With: coco palms, storytelling for business

Actions Speak Louder than Marketing

November 22, 2019 by Lisa Gerber Leave a Comment

After 15 years as a customer with Intuit’s Quickbooks, they wouldn’t let me leave them. And it took me forever to break up finally. The break up has been a long time coming, but it’s not easy migrating bookkeeping software, and I have a host of other reasons why I didn’t leave them until Bench came along in my Instagram feed, no less, and swept me off my feet.

Filed Under: Communications Tagged With: customer experience, quickbooks

Anastasia Allison on Life after Near Death

November 17, 2019 by Lisa Gerber Leave a Comment

Anastasia Allison was an unusual kid. She was into things you and I probably were not such as volunteering at a national park as an interpretive guide wearing period costumes performing hymns and folk songs with her violin. Sounds like a super cool kid to me in many ways but sadly, Allison suffered a great […]

Filed Under: Breaking Trail Podcast

Mary Fiedler | Optimal Health Through Menopause

November 17, 2019 by Lisa Gerber Leave a Comment

Many conventional doctors will tell women who are experiencing menopause that hormonal decline is a fact of life. Deal with it. Well, we don’t have to totally. There is help out there. I had a health issue this past March and I realized I knew a lot less about my body than I realized. Mary Fiedler loves […]

Filed Under: Breaking Trail Podcast

Amy Charity Reflects Back on that Pivotal Moment

October 17, 2019 by Lisa Gerber Leave a Comment

The trajectory widens as you move away from that moment that changed everything. At the age of 34, Amy left the financial industry to pursue her passion and a career in professional bike racing. As an athlete, an Ironman, endurance trail running and finally cycling consumed her time outside of the corporate workplace. Amy raced for […]

Filed Under: Breaking Trail Podcast

Life in the Middle of the Pack

October 9, 2019 by Lisa Gerber Leave a Comment

middle of the pack

At 5:30 am, the alarm pierced through my deep and blissful sleep. No, I thought, it can’t be 5:30 already. It feels like midnight. It’s pitch black. This bed is far too cozy to get up and gear up for a bus ride in the dark up to the mountain pass and a cold and […]

Filed Under: Take a Big Leap

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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