Lisa Gerber

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Chris Rubens on Ski Movies, Training for Ski Season, and Being a Sustainable Athlete

November 17, 2017 by Lisa Gerber Leave a Comment

chris rubens

Today you’ll get a cool perspective into what it’s like to be in the ski movies, what it takes to get there, and how to train for ski season. Chris is also out to deliver a message – and his projects reflect that. Watch for his upcoming film, produced by Salomon and with his partner […]

Filed Under: Breaking Trail Podcast Tagged With: ski

Greg Hill on The Paradox of Outdoor Adventure

November 10, 2017 by Lisa Gerber Leave a Comment

greg hill paradox outdoor adventure

You ever feel guilty about something and don’t really act on it? Yeah, me too. Maybe after this episode, you’ll be more likely to do something about it.  Revelstoke-based Greg Hill’s LinkedIn profile simply states “Adventurer.” He is sponsored by many brands such as Arc’teryx , Salomon, Suunto and Gore-Tex and you can find him […]

Filed Under: Breaking Trail Podcast Tagged With: greg hill, salomon, ski

Jordan Giarratano on protection and self-defense for women in the face of sexual assault

November 2, 2017 by Lisa Gerber 4 Comments

jordan giorratano self defense women

Last March, Seattlite Kelly Herron fought off an attacker (a registered sex offender, she later learned) in the middle of her mid-day run. I read this in the news and was rattled to the core by the story. That could have been me; that could have been any of millions of women who go for a […]

Filed Under: Breaking Trail Podcast

Jason Munzke on Finding Great Deals on Outdoor Gear: The Dirtbag Shopping Network

October 27, 2017 by Lisa Gerber Leave a Comment

great deals on outdoor gear

Shopping season has arrived and if you’re like me, maybe you hate shopping. I am easily overwhelmed by the paradox of choice. However, the holidays are soon upon us and we will be seeking gifts for our favorite outdoor freak. And for those of us who like to buy ourSELVES gifts, the change of seasons […]

Filed Under: Breaking Trail Podcast

Research the Buyer’s Journey: Questions to Ask

October 23, 2017 by Lisa Gerber Leave a Comment

In an effort to get people who have never heard of us to become aware and then make a decision to buy, we have to make emotional connections. The goal is to evoke a reaction of “this is what I need, whatever it takes.” If you want to quickly impress upon a prospect what you do, […]

Filed Under: Strategy Tagged With: marketing research, research

Joe Johnson on Making Choices, Taking Leaps and Getting After Life

October 19, 2017 by Lisa Gerber 1 Comment

Joe Johnson went from marketing/PR coordinator at the Spokane Convention and Visitors Bureau to Salomon’s outdoor marketing manager in the Americas in a span of seven years. He went from driving his car until it had no gas and staying there until he got his next job, to traveling around North America for a very […]

Filed Under: Breaking Trail Podcast

Dan Abrams on Hard Work, Perseverance and a Goal of No Missed Powder Days

October 13, 2017 by Lisa Gerber Leave a Comment

Today’s episode will change the way you think about thinking big and what success really is. Dan Abrams had an idea. He didn’t know how it would happen or what would come of it. He took calculated risks, he made backup plans in case of worst case scenarios, he overcame “down-on-his-luck moments,” and didn’t think […]

Filed Under: Breaking Trail Podcast Tagged With: entrepreneur

Jill Damman on Moving Onward and Upward from Traumatic Injury

October 5, 2017 by Lisa Gerber 2 Comments

Hi, everyone, the Gear Show podcast is back after a month break and I’m excited. We took some time to refuel on some great interviews and fascinating topics such as living on free breakfast burritos to finally land the dream job and dream life, how to be a dirtbag shopper, and being a sustainable adventurer. […]

Filed Under: Breaking Trail Podcast

When Great Stories Fall Flat

September 22, 2017 by Lisa Gerber Leave a Comment

No one is interested in your great story if your customer experience sucks. I like to shop locally whenever possible but couldn’t find containers I loved for our large plants so I turned to The Google. After some searching around, I was quickly seduced by a beautiful photo of a modern white cylinder container that […]

Filed Under: Content Tagged With: customer experience, nordstrom, patagonia, rei, story

Staying Motivated Through Adversity to Finish Your Own Ironman

August 31, 2017 by Lisa Gerber Leave a Comment

staying motivated through adversity

If we’re being honest, which I always am, I have no desire to do a half or full Ironman. My friend Celeste finished hers in June 2016 and I was at the finish cheering her on. Her first words to me when she exited the finish chute: That sucked. It confirmed for me that my best […]

Filed Under: Breaking Trail Podcast

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
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You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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