Lisa Gerber

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Storytelling Wins and Fails: Matching the story to the need

August 24, 2017 by Lisa Gerber Leave a Comment

storytelling wins and fails

The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]

Filed Under: Strategy Tagged With: hammer nutrition, storytelling

Trail Running in France and The Creativity of Immersion Travel

August 18, 2017 by Lisa Gerber Leave a Comment

trail running in france

Research by Adam Galinsky, a professor at Columbia Business School, found that immersing yourself in a country outside your own can prompt mental change, including increased creativity. Creativity is related to neural pathways and influenced by daily life, including your habits or surroundings, The Atlantic reports. Experiencing new things can create new connections in the […]

Filed Under: Breaking Trail Podcast

Planning and Organization: What’s in Your Summer Backpack?

August 11, 2017 by Lisa Gerber 4 Comments

Today’s episode is going to give you gear barn envy and if you are a Type A kind of person, you will love the way Jeff Thompson plans his summer camping trips. I’ll give you a hint: lists, lists, and refined lists (based on experience).  I don’t know about you but it never fails; I […]

Filed Under: Breaking Trail Podcast Tagged With: backpacking, hiking, summer

The Hydration Debate: Drink Before You’re Thirsty? or Nonsense?

August 4, 2017 by Lisa Gerber Leave a Comment

hydration debate

Today’s episode might change the way you think about hydrating. I think I’d rather be hungry than thirsty. There are different degrees of both, so I can’t say this with certainty. But I remember a time in elementary school we went on a field trip and at the end of the day, I was so […]

Filed Under: Breaking Trail Podcast

Thinking Your Way from Mediocre to Elite

July 28, 2017 by Lisa Gerber 4 Comments

mental toughness

I often wonder how the professional athletes make the foul shot when the stadium is thumping. Or how they drive the golf ball on the cutthroat round of the Masters Tournament. Because my version of that foul shot is hopping into a new business client meeting, or the moments before a webinar starts, or I […]

Filed Under: Breaking Trail Podcast

Science of the Mind: Training Our Brains for Better Performance

July 21, 2017 by Lisa Gerber Leave a Comment

Get psyched, have fun, do the thing Today’s episode will show you the importance of focusing more on your nervous system to perform better and to live more optimistically and fully. Last month I interviewed Dave Leffmann, physical therapist, soon to be published author, and good friend and mountain playmate about his philosophy on being smart […]

Filed Under: Breaking Trail Podcast

Growing Old and Being Smart About Playing Outdoors So You Don’t Eff Yourself Up

July 14, 2017 by Lisa Gerber Leave a Comment

The best piece of gear we each have is our bodies. And I want mine to last. I want to be that 80-year old woman who’s still skiing (just like I want to be that 80-year old couple in the park in Paris.) Every single time I find myself out running, skiing, mountain biking – […]

Filed Under: Breaking Trail Podcast

Can An Entrepreneur Run a Business, Stay Sane, and Be Fit at the Same Time?

July 6, 2017 by Lisa Gerber Leave a Comment

Today’s episode is a bit about perseverance. It’s about getting into something and sticking with it (we talk about running, but it’s a metaphor for anything). It’s also about recognizing that we all have crazy. There is no avoiding it. But we can hang on tight and try to have a fun ride.  I talk […]

Filed Under: Breaking Trail Podcast

Can An Entrepreneur Run a Business, Stay Sane, and Be Fit at the Same Time?

July 6, 2017 by Lisa Gerber Leave a Comment

Today’s episode is a bit about perseverance. It’s about getting into something and sticking with it (we talk about running, but it’s a metaphor for anything). It’s also about recognizing that we all have crazy. There is no avoiding it. But we can hang on tight and try to have a fun ride.  I talk […]

Filed Under: Breaking Trail Podcast

Comparing Fear Thresholds with a Ski Mountaineer – a metaphor on life

June 29, 2017 by Lisa Gerber Leave a Comment

I think today’s episode will change the way you tackle projects that scare the hell out of you. It did for me. Whether I’m mountain biking, skiing, prepping for a client presentation, a speaking engagement, or even just a difficult conversation, inevitably, something makes me nervous, if not downright panic-stricken. And then I ask why […]

Filed Under: Breaking Trail Podcast

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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