I came out from under a rock over the weekend and watched Monica Lewinsky’s TED Talk The Price of Shame for the first time and my perception of her has completely changed. She was brave, she was honest and heartfelt, and smart. Have you seen it? (embedded below if answer is “no.”) Someone who was in […]
Doing Business On Your Own Terms
A friend once confided in me she got married and had kids at a young age because she thought that’s what you do; get married and have kids. Of course she loves her kids, but knowing what she knows now, she would have done things differently. Then, just last week, a colleague told me she wants to grow […]
The Science of Playfulness and Better Creative Problem Solving
Over the weekend, we adopted a six month old Bernese Mountain Dog puppy. He’s sweet and precious and a bundle of joy, but my first observation as a new puppy mom is there is a lot of crushing of unbridled enthusiasm taking place; much boundary setting and use of restraining words such as “stay” and “no” in […]
Risking More Than you Gain in the Lead Generation Game
There is no shortage of shady practices across the internet but I’m always surprised when well-known, reputable brands engage in questionable, somewhat deceptive practices to improve lead generation and customer retention numbers. These practices aren’t necessarily unethical; certainly not illegal. But basically, they’ve resorted to “tricks” to pull unsuspecting consumers into their web, making it hard for […]
Reverse Engineer the Brand Story With an Obituary
I’m not trying to be morbid here but when I heard Nancy Reagan’s tributes last month after she died, I wondered why it is we wait to let someone else write our obituary after we’re gone. I didn’t know that much about Mrs. Reagan; I’ll be honest. Ronald Reagan was president during the years I […]
How to Compete with the Proliferation of Ideas
I had already started this post prior to my husband Patrick falling during a trail run and fracturing his rib. And with that turn of events, the topic has taken even more meaning: I was in the midst of contemplating the power of two (or more) to create an outcome better than the sum of its parts, both […]
Answering The Question: Why People Pay Your Company
Last week, my client (and friend) challenged me to tell him what it is we do. I answered that we help businesses be better at digital communications to get somewhere better than they are – “you know, to achieve their own ‘big leap’, get it?” He replied that’s not what he pays us for. Which made […]
Customer-Centric Content: Why and How to Stop Talking About Yourself
Pictured above is a ski trail that leaves the main run and goes somewhere presumably awesome. Someone made it so they must have known what they were doing and clearly others followed. So it must be worth taking, right? And so, we followed in anticipation of untracked powder and a discovered gem. Instead, what happened, […]
Indulging in Some Wanderlust
We sipped cocktails and snacked on duck fat frites in Seattle wondering who was sitting in our seats on a plane over the Pacific. Delta was unable to deliver us on time to make our connection to Tokyo so we had an unexpected layover in Seattle. Disappointing, but we clearly made the most of it. […]
The Value in Open and Shared Knowledge
Recently, while researching how to choose stocks, I came across a helpful article on Motley Fool specifically on selecting stocks for my Roth IRA. Within the article was a reference and a link to Warren Buffet and his system for choosing stocks. Obviously intrigued by his due diligence process, I clicked through to be “rewarded” by an […]
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