Feedback from your customers can turn into a variety of forms of content that will feed the top of your funnel and bring you more great customers. At a minimum, you’ll get some effective testimonials but more importantly, if you dig deeper with your questions, you can get case studies and video interviews with those who have had […]
Dreams That Turn Out Not To Be Dreams
Monday morning 5:30 am. NPR reached into my dreams – as it has in the past – to the tune of Major Tom and for a moment there I thought David Bowie had died. It sucked to discover it wasn’t a dream. I thought about what it takes in today’s world to keep something like cancer […]
Four Ideas That Made Me Better
Alan Weiss, PhD, said if you improve yourself (he was referring to your business operations) one percent each day, in 70 days you’ll be twice as good. One percent each day sounds pretty do-able to me. It certainly lightens the load when I wake up each morning and think about how much better I have to get. […]
Marketing Automation Software: Do you need it or not?
On a call with a colleague recently, I mentioned that Big Leap Creative has become a Hubspot Certified Partner. We were talking about businesses staying relevant, looking ahead. I love to mountain bike and one of the things you are told as you navigate tricky single track that winds through the woods at relatively fast […]
Top of the Funnel vs. Middle of the Funnel Content
You’re creating content, email campaigns, white papers and ebooks. You’re engaged in social. Media relations is getting you mentions and expanding awareness. Yet, something doesn’t feel right. It’s not clicking and you think you’re missing the mark. The only problem is, you can’t figure out why because you don’t know what you don’t know. The buyer’s […]
It’s Risky Being Nice. So What?
Hi, everyone! If you are receiving this via email, I hope you enjoy the new template (Thank you Gopostmatic and Danny Brown for turning me on to it.) Now you get the entire post without clicking and you can comment simply by replying to this email. I hope you like! Earlier this month, I had […]
How to Handle Communications During Times of Tragedy
Yesterday morning, as is often the case, the voices of NPR crept into, and then influenced, my dream. I was in my apartment in Chicago (an apartment from four years ago) and woke up to the sound of bombs and gunfire. I looked out the window and saw flames out my window, coming from the floors […]
How to Convert 100 Percent of Your Leads
Figure out a way to convert 100 percent of your leads. Disqualify leads that don’t fit so by the time they come to you, they are ready to buy. You’re not selling at the end. – John Jantsch of Duct Tape Marketing in a talk on Building a Producer Model at Inbound 2015. I really wish […]
I clicked on every happiness story, and the most amazing thing happened
Just for fun, let’s say I’m starring in my own Jim Carrey movie and, in that movie, I must click on every happiness article that comes into my newsfeed and incorporate that advice into my daily routine. Top Six Habits of the Highly Successful, or Eight Morning Rituals That Will Change Your Life Forever. The day might roll […]
Measure the Effectiveness of Print and Offline Campaigns
See that picture? That’s a phone. Some people still use it. They look at a print ad, pick up the phone or just walk into a location and make a purchase. And while those of us in digital marketing like to think everyone makes all their purchase decisions online and therefore, track-able, we all know […]
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