I have been having technical difficulty with analytics for a client. By way of a Google search, I learned about self-referral issues and that one of the causes is incorrect cross domain tracking. (Stick with me, you don’t have to know what any of this is; I didn’t.) The article, authored by an analytics firm, outlined step by step solutions based […]
Three Things That Make You Memorable
I saw Brené Brown speak at Inbound earlier this month. In fact, she was one of the main reasons I attended – I love her science-based message on vulnerability and psychology in the workplace. I couldn’t wait to see her in person. A couple weeks later, a friend asked me how her talk was and […]
Chasing Goals that are Moving Targets
This past weekend I revisited the site of a previous meltdown. I went back and ran the Enchantment Lakes trail, an 18-mile trail I had done about 15 years ago, when, about three-fourths up Aasgard Pass, I asked myself why I can’t be content just sitting home in front of the television on a Saturday afternoon in the fall […]
How to Measure Inbound Marketing Efforts
On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014) *Source That’s 400 million searches per day. Most of these searches are performed by people like you and me looking for a solution to a problem or need, asking a search engine or a social network where […]
Your Freakout is a Sign of Strength, Not Weakness
Raf Simons had just been hired as Christian Dior’s creative director and had eight weeks before Paris Fashion Week to work with his new (to him) team and present the haute couture collection. No big deal. In the documentary Dior and I, director Frédéric Tcheng takes us on a gorgeous and intimate tour of the process. He shows […]
Regain Control of Your Time
Most people live their lives on other people’s terms. Their days are spent achieving other people’s goals and submitting to other people’s agendas. Their lives have not been consciously organized in such a way that they command every waking, and sleeping, moment of their life. Instead, they relentlessly react at every chance they get… Creators […]
Uncover Your Compelling Brand Story
Achieving insight across a wide variety of problems – not just word problems but interpersonal conflicts, music composition (creative problems), for example, typically follows a pattern. We focus all our attention on the aspects of the problem as it is presented, or as we understand it, combing through the different possible solutions and scenarios with […]
The Key to Crisis Messaging: Keep it simple
Last month, our much beloved no-kill animal shelter had an outbreak of canine distemper and needed communications help. They are not a client, but the executive director contacted me, and, feeling like Wonder Woman, I immediately cleared my calendar and accepted the mission. It’s not often I get to help save the puppies! The situation had many […]
Is Twitter a Wasteland of Engagement?
It’s Summer, and in that vein, I have some lighter reading for you today. If you’re like me, you try to slow down a notch – take off early on Fridays (or take them off altogether), and indulge in that Summer reading list, a little lighter fare than you might normally treat yourself too. Today, I […]
How I Edit The First Draft
Ann Lamott calls it the “shitty first draft.” Which is good to know because that means even the best of us start with shitty first drafts. Don’t lose faith in your shitty first draft, for today, I’m going to help you turn it into a good story. This idea all started when I created a screencast for my client, […]
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