Ann Lamott calls it the “shitty first draft.” Which is good to know because that means even the best of us start with shitty first drafts. Don’t lose faith in your shitty first draft, for today, I’m going to help you turn it into a good story. This idea all started when I created a screencast for my client, […]
Strategy vs Tactics: Fix The Mistake Many Marketers Make
The other night I watched this episode of The Profit where Marcus Lemonis works with the mom and pop owners of Shuler’s BBQ to scale the business. It is a classic “entrepreneur gets sucked into business” and a scenario many of us grapple with every day. In one scene, Marcus sits down with the potential general manager – a guy […]
The Value in Shutting Up
Chinese whispers (or telephone in the United States) is a game played around the world, in which one person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group. – Source Often hilarity ensues at how distorted the message has become since it’s […]
The Ulterior Motive in Content Creation
Not long after I hung up from my podcast call with Carol Lynn and Ralph Rivera, I of course, thought of more things I wanted to talk about. As if an hour wasn’t enough! If you want to hear the whole conversation, on content and sharing knowledge, it’s right here: Web Search Social Podcast. While you’re […]
The Apology Vs. The Crime
I was somewhat blindsided by some bad tax news from my accountant a couple weeks ago. It was made that much worse because I felt like the situation could have been avoided with some attention and better advice from the firm over the previous 15 months. I shared my concern in a carefully and respectfully written email […]
There Will Always Be Dishes in the Sink
I’m not terribly big on memes and inspirational quotes but this quote, shared by my friend Amy O’Hara on Facebook, made me feel some forgiveness towards myself – perhaps all the recent chaos in my life isn’t as bad as I think it is. Lately, I’ve barely been able to show up prepared. You know that feeling […]
Are You Giving Away Too Much Knowledge?
Can oversharing your expertise cost you business? How much is too much and at what point do we start giving away so much knowledge that our prospects don’t even need to buy from us? Or even worse, our competitors steal our secrets? I don’t fault anyone for asking the question. But it’s the wrong way […]
Why The Marketing Research Phase Matters
You eagerly open the cost proposal from your prospective marketing communications agency hoping you’ve finally found your match, only to find a hefty line item (both in budget and in timeline) for research and planning or “discovery.” You immediately think, “We don’t have time for that,” “we don’t have budget for that,” “we know this […]
Sales and Love Affairs: Same thing; different happy endings
A little over 13 years ago, I made a move from Seattle to the small resort town in the mountains where I live now, to run the marketing department of the ski resort. I got here in mid-November, way too late in the ski season cycle to be jumping into my marketing job. Ski […]
The Curse of Irrational Dialogue
It seemed much easier to not take that two-week vacation to Japan which is why we decided to cancel the trip about four weeks prior to our departure. Over dinner one evening, we reviewed our combined anxiety levels and all the things we have going on with the three businesses we own between the two of […]
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