In her chapter entitled Moral Point of View in Bird by Bird: Some Instructions on Writing and Life, Ann Lamott describes formula fiction: Good wins over evil; the guy gets the girl. We (the audience) crave stories and for the most part, like to know that good does win, and that we can find hope and inspiration in […]
How To Track Video Views To Convert Prospects to Buyers
Are you using video in your marketing? It’s pretty mesmerizing and effective if done right. And despite what you might think, does not require a big budget. If you are using video, that’s great. Have you ever wanted to track exactly who is watching it so you could follow up? I thought this would be […]
Write Better Headlines Faster By Asking Three Questions
Writing headlines can sometimes take me forever. You know that feeling when you’ve finished your first draft of the article and you think the hard part is over? Then, you can’t get to that perfect headline and you end up spending as much time on it as you did writing the piece. Or worse, maybe […]
Three Things GoPro Does To Connect With Audience. That you can do, too.
I trail run regularly with my faithful black lab Pepper and she’s a perfect trail buddy protecting me from wildlife and setting a mean pace. But every now and then she picks up a scent and disappears just out of sight, but not out of earshot. I’ll hear her bark, and she’ll come sprinting back […]
The Worst Kind of Thief
When the truck trailer was stolen from outside Patrick’s startup winery, I wasn’t mad for the reasons you’d think. I wasn’t mad for the loss of the trailer. It can be replaced and it didn’t have sentimental value. I was furious because Patrick and his partner work really hard outside of their (more than) full-time […]
Change the World And Still Make it to Your Next Meeting
In her book, Thrive, Arianna Huffington tells the story of her daughter’s fifth birthday. They celebrated with mermaid cake, presents, balloons, and a party. That weekend, when both Arianna and her daughter were volunteering at Children of Mine, a center for children in need, another girl was celebrating her fifth birthday: With a chocolate chip […]
Getting Beyond Blogging To An Empty Room
The first few months of your blog can be lonely. Frustrating. It will make you wonder if all the work is worth it. It’s not generating phone calls and the submission form lays fallow. You’ve got a lot to do, and this blogging thing might be a waste of time. Do not fear; do not give […]
The Trajectory of Karma
I read The Groveling Email, not with feelings of vindication or satisfaction, but of embarrassment for the sender. Karma really does have a way of working its magic. In many professional relationships, one person typically has the “power” or the upper hand. I don’t like to look at things and relationships as so black and white but let’s […]
the legacy of a dog
If you follow me on Facebook or know me, you know I lost my baby Jackson this week. As much as I hate to be predictable, I have to tell you a story or two. We didn’t think he would have a long life. From 8 months old, Jackson was plagued with major joint issues […]
So You Want To Be A “Thought Leader”
The other day, I came across a LinkedIn Profile with “thought leader” in the bio headline. Aspiring to be a thought leader in the industry is admirable. Saying it about yourself might be less impressive. This is how we sell ourselves our now – by being authoritative on a subject matter or perspective related to […]
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