Every Friday, we share a big leap from a guest contributor. Tom Garrity is a good friend and fellow runner. We like to compete on Runkeeper and generally stay on top of each other’s training. But Tom. Tom runs. and he started a very cool program I wanted to share with you today. Thanks for […]
How To Convert Customers With Your Corporate Stories
I’m very goal oriented and I’m guessing you are too; especially when it comes to your marketing. You are working hard, cranking out content but it’s not moving the needle. The C-suite is disappointed and you have to make a change fast. Ask yourself a few questions related to the strategy behind the corporate story […]
Blogger’s Brain and Thanking My Lucky Stars
A Sunday story: “Why don’t you blog about THAT?” Patrick likes to ask me that question every day. Every. single. day. So far, I’ve curated out of your seeing eyes such topics as “why ground squirrels run across the street right in front of cars,” and “why our neighbor is such a supreme a-hole.” You […]
Take a Leap After 50
Every Friday, we share a big leap from a guest contributor. Here is my good friend Ken Jacobs! The Ken Jacobs. Please thank him for sharing with us his leap after 50. It was Fall of 2006. My last senior agency position had ended in spring of that year, and it hadn’t ended happily. I had […]
Meetings: The Alternative To Work
Back in the early days of my corporate career (I really wanted to start with that line because it makes me laugh and makes me sound old), we used to joke about meetings being the alternative to work. No one is to blame; that environment just lends itself to the necessity of meetings. It’s hard […]
On Finding Something To Complain About and a Joy Bomb
I’m pleased to announce I’ve returned from the near dead to publish this post this morning. Unlike the past 36 hours, I’m overjoyed to have the energy to go on this morning’s dog walk; to actually want to eat something; and that my brain is willing to cooperate and think. There is nothing worse than […]
Five Ideas to Create Content
A few weeks ago, I wrote about How to Tell a Better Story. My goal was to help you be less snooze-fest with your corporate stories. I still get the question, “what should we talk about?” We sell catalytic converters, photocopy machines, paint for transformer boxes. We don’t have epic stories. The following is a modified […]
The Strategic Way To Respond To Negative Reviews
Negative reviews are not fun. It doesn’t matter if you’re the employee or the business owner, we tend to take these things personally. And get emotional. And those are two things that need to be eliminated before any reaction or response occurs. Sometimes you might have deserved it – something slipped through the cracks and […]
How To Get Found If No One Is Looking For You
I have a friend who knows he should be online, but he doesn’t know where to start. More importantly, people aren’t Googling his <insert product/service> here. So why should he bother optimizing his online content to be found in searches? I hear this often and you’re not alone. If your prospects don’t know your service […]
Big Leaps Are Made of Baby Steps
“You guys, we seriously need to get organized.” My family still makes fun of me for saying this on a pit stop during our road trip down to Rehoboth Beach. The car was a mess! And it was driving me nuts! There were games scattered, and trash on the floor. I couldn’t continue on the […]
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