The Big Leap series has been resurrected! Every Friday, we share a big leap from a guest contributor. Here is Ifdy Perez, and look at how beautiful she looks in this photo. Please thank her for sharing this beautiful story. I know it was a big leap for her just to do so. I didn’t […]
Are You Overlooking A Segment of Your Customers?
I’m training for the Cutthroat Classic and it’s 32 days away according to my beloved Runkeeper App. This past weekend, my program had me slated to do 10 miles. Coincidentally, there was a 10-mile race happening up here at my home, on the trails I run three times a week. But I decided not to do […]
Real Bosses Like Chick Flicks
In college I fancied myself a feminist. I was a French major and my thesis advisor, a French woman, was one. She was supremely cool and I wanted to be her. The topic I chose was about the great women behind the kings in 17th and 18th Century France, and the very influential role they […]
How To Tell a Better Story
It’s unfortunate, the words “Tell a story” have become as cliché as “be authentic.” But we all love a good story, and some are good at storytelling while others, not so much. Whether you are speaking publicly, at a cocktail party, doing a video or writing, we can all do better at storytelling. In fact, […]
Good Friends Push Each Other Off The Cliff
I attended World Domination Summit (WDS) last weekend with one goal in mind: To solidify an idea I have in my head about the evolution or next iteration of Big Leap Creative and figure out how to communicate (and sell) that idea. Often with new ideas, the issue is executing them. That’s not my problem. […]
Are We Gamifying Life?
I was denied a favor the other day. It was fairly insignificant, but I was surprised, mostly because I had an expectation; one in which a favor would be returned. But I’m supposed to do favors without expecting anything in return. Which made me wonder about this idea of social capital – that you help […]
I don’t have an accent; everyone else does
I spent Sunday night deep in the farmland of Kansas visiting my stepdaughter and her family. You’ve more than likely seen this countryside as you whizz by on the interstate, but we were at least an hour from the nearest interstate highway – off one of those exits with a long straight road that disappears […]
The Future of Search is … Marketing
I know. There is a lot of change in the world of search and you can’t keep up. You know it’s critical to your business to be found online but SEO just sounds complex and overwhelming. I’m going to help dissect this – because we can stop worrying about the day to day changes – […]
Faking It the First Time
I embellished my restaurant experience to land my first fine dining server position in 1989. I’d only waited tables for a few months but said I’d done so for years. No one wants to be first, and let you be their guinea pig. So we sort of fake it that first time in order to […]
Write it Down
It drives me crazy when the server takes your order without writing it down and either gets it wrong, or has to come back to verify a detail. But actually that’s not what this is about. This is about why I think the book The Secret is a crock. The recession affected our household in […]
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