Lisa Gerber

Advance your idea from concept to reality

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Write it Down

June 17, 2013 by Lisa Gerber 11 Comments

ideas to create meaningful content

It drives me crazy when the server takes your order without writing it down and either gets it wrong, or has to come back to verify a detail. But actually that’s not what this is about. This is about why I think the book The Secret is a crock. The recession affected our household in […]

Filed Under: Entrepreneur

I’ll Have What She’s Having.

June 12, 2013 by Lisa Gerber 12 Comments

SxSW Interactive credits much of its explosive growth to Twitter. Twitter went live a few months prior to the event which proved to be a huge launchpad for the social network. This is one of many things I learned from Hugh Forrest, SxSW’s Interactive director in his keynote this weekend at Counselors Academy Spring Conference.  […]

Filed Under: Entrepreneur Tagged With: Counselors Academy, Hugh Forrest, SxSW, TechCrunch

If You Can’t Hire Well, Don’t Hire At All

June 7, 2013 by Lisa Gerber 2 Comments

hire well

I was reading Erika Napoletano’s take on the Taco Bell debacle when I was suddenly flooded with memories of the time I had to hire a staff. It was the first and last time. But first, if you didn’t know, Taco Bell had a little issue with an employee licking a stack of taco shells […]

Filed Under: Entrepreneur Tagged With: best practices, hiring, taco bell

A Story With Two Lessons

June 4, 2013 by Lisa Gerber 7 Comments

I was reminded yet again just a few weeks ago that not everything is about me. I’m sharing the story because it has not one, but two lessons: First, our natural tendency is to jump to the most paranoid conclusions and second, Triberr is a really good tool for boosting blog traffic and search engine ranking. […]

Filed Under: Communications

Show Up

May 28, 2013 by Lisa Gerber 2 Comments

I do this supremely dorky thing in the morning before I even open my eyes: I smile. The sun streams directly through my window and onto my face, making me feel like I’m starring in my own Downy commercial. Every morning. And as much as I laugh at myself, for doing this, I do it […]

Filed Under: Entrepreneur

Mountain bike detours, epic single track, and the entrepreneurial path

May 23, 2013 by Lisa Gerber 14 Comments

The people in my life are going to stop talking to me because they find themselves on my blog the next day. That’s my friend Jennifer in the photo. Whenever I go out mountain biking with her, we usually detour from the plan. She always has a better way. “If we go this way…,” it […]

Filed Under: Entrepreneur

How to Get Your $hit Together With Evernote in 30 Minutes

May 20, 2013 by Lisa Gerber 5 Comments

This post is dedicated to the one who knows. She is too shy to be named, but we are all her so it doesn’t matter. We are going in ten million directions. And we’re in stimulus overload. We constantly have ideas so we make lists and take notes. They are everywhere – the notebook by […]

Filed Under: Entrepreneur

Creating the Content Mission Statement

May 17, 2013 by Lisa Gerber Leave a Comment

Having a mission in life as in business helps shine the light on the pathway to your goals. I hate to get all spiritual on you but if you think about it, that’s what it does. And so it stands to reason, having a mission for your content marketing does the same – it helps you […]

Filed Under: Strategy

Five Lessons on Living Life

May 14, 2013 by Lisa Gerber 4 Comments

life advice

I was born on Mothers Day Weekend and every year my grandmother loved to tell me the story about our Rabbi, who in his sermon that week said he had just been in to visit the most bee-UTIFUL mother with her most bee-UTIFUL baby. “What a Mothers Day gift,” he said.  And of course, I […]

Filed Under: Communications Tagged With: independence, life lessons, mothers day

Five Steps To Better Online Engagement

May 10, 2013 by Lisa Gerber Leave a Comment

better online engagement

I’m frequently asked by overwhelmed small business owners where to even begin and how to make this whole online world manage-able for them. You guys are out there doing everything yourself, I know. You also have a life outside of your business and there’s this thing called sleep, too. Today I’m going to back up […]

Filed Under: Social media Tagged With: content marketing, engagement, facebook, small business, time management

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
Un-named Client A
You’ll notice I cc’d only you because I trust you not say something stupid.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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