My friend Karol, a nutritionist, often threatens to write a book on “How to Lose Weight.” She said it will be one page. “Eat less and exercise more.” On that note, I could write a one-page book on SEO. “Write awesome content.” Over-simplification? On both counts, yes. But a very good start. You still need […]
Agency vs. Consultancy: Redefining success
When I originally founded Big Leap in 2004, the plan was to grow an agency, get acquired, and retire to a countryside home in the South of France. No big deal, right? At the time, that’s what success meant to me; building a team, something bigger than I. I’ve learned a lot about myself and […]
How To Safeguard Your Social Media Accounts
I was asked, over the weekend, how to safeguard your social media accounts from the possibility of disgruntled employees hijacking them. My advice: Don’t disgruntle your employees. OK, just kidding. It could happen; you never know. You might have to let someone go, or you weren’t even aware, but someone leaves, and they take access […]
The Elixir That is Laughter
I’ve been relatively quiet on the blog this past week paying my respects to the insanity happening in our world. There seems to be no better topic for breaking the silence than the elixir that is laughter. Stop now and think back to the last time you had a really good laugh. What comes to […]
I am not an athlete
Today’s Flash Friday post is written by Vicki Longhini. Each Friday, I ask a guest to share something personal: Some way they’ve balanced ambition with happiness; achieved a personal goal; and/or a way they have converted an idea into action. If you have a story you’d like to share in a guest post, please contact me here. I […]
Don’t Let Your Automated Tools Turn You Into The Tool
and The Beauty of Please and Thank You. I wasn’t going to respond to the RFP (request for proposal). I usually don’t. They take a toll in terms of time and resources, the odds of wining are typically really slim, and sometimes the process is just a formality. They know who they want, but are required […]
Life Outside the Comfort Zone
Today’s Flash Friday post is written by Rusty Speidel. Each Friday, I invite a guest to share something personal: Some way they’ve balanced ambition with happiness; achieved a personal goal; and/or a way they have converted an idea into action. If you have a story you’d like to share in a guest post, please contact me here. “Everything […]
Can Marketing Break the Grammar Rules?
I won second prize in a really difficult grammar contest against a room full of PR agency owners and CEOs. I like to talk about that as frequently as possible. I almost didn’t get married because in our very first argument in the first month we were dating, I interrupted Patrick to tell him “also too” is […]
Breaking Up With Friends is Hard To Do
I had a friend. I met her when we lived in Aspen. She was the reason I moved to Seattle from Aspen (she was from Seattle) which set me on a new and wonderful path in the Northwest. But she had a crazy boyfriend who made her nuts. We lived thousands of miles apart and […]
Achieving Big Hairy Audacious Goals: 50 by 50
Today’s Flash Friday post is written by Denise Harrison. Each Friday, I invite a guest to share something personal: Some way they’ve balanced ambition with happiness; achieved a personal goal; and/or a way they have converted an idea into action. If you have a story you’d like to share in a guest post, please contact me here. I’m especially […]
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