Lisa Gerber

Advance your idea from concept to reality

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How To Safeguard Your Social Media Accounts

April 25, 2013 by Lisa Gerber Leave a Comment

safeguard social media accounts

I was asked, over the weekend, how to safeguard your social media accounts from the possibility of disgruntled employees hijacking them. My advice: Don’t disgruntle your employees. OK, just kidding. It could happen; you never know. You might have to let someone go, or you weren’t even aware, but someone leaves, and they take access […]

Filed Under: Communications Tagged With: AP Twitter account, disgruntled employees, safeguard, social media accounts

The Elixir That is Laughter

April 22, 2013 by Lisa Gerber 1 Comment

elixir that is laughter

I’ve been relatively quiet on the blog this past week paying my respects to the insanity happening in our world. There seems to be no better topic for breaking the silence than the elixir that is laughter. Stop now and think back to the last time you had a really good laugh. What comes to […]

Filed Under: Communications Tagged With: Clayton Fletcher, laughter in business, peppercom, presentations, stand-up comedy, victor borge

I am not an athlete

April 19, 2013 by Lisa Gerber 2 Comments

I am not an athlete

Today’s Flash Friday post is written by Vicki Longhini. Each Friday, I ask a guest to share something personal: Some way they’ve balanced ambition with happiness; achieved a personal goal; and/or a way they have converted an idea into action.  If you have a story you’d like to share in a guest post, please contact me here.  I […]

Filed Under: Take a Big Leap Tagged With: athlete, birkebeiner, marathons, triathlon, Vicki longhini

Don’t Let Your Automated Tools Turn You Into The Tool

April 15, 2013 by Lisa Gerber Leave a Comment

dont let automated tools make you a tool

and The Beauty of Please and Thank You. I wasn’t going to respond to the RFP (request for proposal). I usually don’t. They take a toll in terms of time and resources, the odds of wining are typically really slim, and sometimes the process is just a formality. They know who they want, but are required […]

Filed Under: Communications Tagged With: automated marketing, ryan solutions, viewpoints

Life Outside the Comfort Zone

April 12, 2013 by Lisa Gerber 3 Comments

Today’s Flash Friday post is written by Rusty Speidel. Each Friday, I invite a guest to share something personal: Some way they’ve balanced ambition with happiness; achieved a personal goal; and/or a way they have converted an idea into action.  If you have a story you’d like to share in a guest post, please contact me here.  “Everything […]

Filed Under: Take a Big Leap

Can Marketing Break the Grammar Rules?

April 10, 2013 by Lisa Gerber 28 Comments

marketing break the rules

I won second prize in a really difficult grammar contest against a room full of PR agency owners and CEOs.  I like to talk about that as frequently as possible. I almost didn’t get married because in our very first argument in the first month we were dating, I interrupted Patrick to tell him “also too” is […]

Filed Under: Communications Tagged With: grammar, taglines

Breaking Up With Friends is Hard To Do

April 8, 2013 by Lisa Gerber 14 Comments

breaking up with friends

I had a friend. I met her when we lived in Aspen. She was the reason I moved to Seattle from Aspen (she was from Seattle) which set me on a new and wonderful path in the Northwest. But she had a crazy boyfriend who made her nuts. We lived thousands of miles apart and […]

Filed Under: Take a Big Leap

Achieving Big Hairy Audacious Goals: 50 by 50

April 5, 2013 by Lisa Gerber 3 Comments

Big hairy audacious goals

Today’s Flash Friday post is written by Denise Harrison. Each Friday, I invite a guest to share something personal: Some way they’ve balanced ambition with happiness; achieved a personal goal; and/or a way they have converted an idea into action.  If you have a story you’d like to share in a guest post, please contact me here.  I’m especially […]

Filed Under: Take a Big Leap Tagged With: denise harrison, goals, marathons

Use Video To Improve Conversion Rates

April 2, 2013 by Lisa Gerber 8 Comments

use video to improve conversion

Ahhhh! I did a video. I did it because I started to write this blog post and realized I can’t possibly write a blog post about how easy it is to do your own video and not actually do a video. Also, today is the second day this year I was able to sit out […]

Filed Under: Strategy

Taking A Big Leap

March 29, 2013 by Lisa Gerber 15 Comments

Taking that big leap

Today’s Flash Friday post is written by me. We had to reschedule today’s guest author so I’m filling in and talking about one of my favorite subjects; Big Leaps. Each Friday, I invite a guest to share a personal story: Some way they’ve balanced ambition with happiness; a personal goal achieved or in process; and/or […]

Filed Under: Take a Big Leap Tagged With: taking leaps

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Amazing Things My Clients Say

You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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