Lisa Gerber

Advance your idea from concept to reality

Facebook For Social Media Introverts

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You are horrified by the oversharing taking place on Facebook. Maybe that’s an exaggeration, but let’s say you avoid it because it renders those old feelings from junior high when you felt vulnerable. Perhaps you think you have to be witty and interesting but aren’t (or don’t think you are.) Mostly, sharing on Facebook just goes […]

Walking in My Grandmother’s Shoes

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I inherited my Gramma Jean’s pink crocs last month. They’re big shoes to fill but I intend to serve her well. I actually never think about my legacy but today, my Grandmother would have turned 90 and I’ve been thinking a lot about hers and subsequently my own. As I sat through her funeral service, a few […]

The Best Part of The Race

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The starting line adrenaline/jitters were coursing through my body, and I was excited to be racing again. I was entered for the 15K and we were lined up for the Schweitzer Nordic Extreme Race. My friend Alex gave my skate skis the wax love and I had my breakfast of soft boiled eggs on sweet […]

Three Lessons From Cleaning The Cobwebs

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So I did it. I went a month without eating grains, dairy, or sugar. Yes, that means no wine, too – the hardest part of the whole month. After I made it through the phase of wanting to kill all the people and eat all the food, I discovered a few unexpected things about business, […]

Seven Google Analytics Metrics Every Marketer Should Watch

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People, please have Google Analytics installed on your website. I thought this goes without saying. But I’m finding it doesn’t. Don’t you want to know how many people are looking at your site? Where they are coming from? What they are looking at? I thought so.  I want to thank Adria Saracino for guest posting for me […]

TripAdvisor vs. Foursquare For Your Business

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“What is the difference between TripAdvisor and Foursquare, and where should I focus my attention?” This is a question I get frequently from small business owners. You know I’m about to answer this question with the word “depends,” don’t you? The real question is, are you, a small business owner taking advantage of the local and […]

Media Relations vs. Influencer Relations

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There really isn’t a difference between media and influencer relations. And I’ll explain. But I’d like to digress first and talk about the future of journalism. Italics mine because I have to laugh at the idea of forecasting the future. Have you seen this special project in the New York Times, Snow Fall: The Avalanche […]