This is a modified version of a post I wrote for Spin Sucks earlier this year. Are you tracking the effectiveness of your online content with offline results? Let me step back and explain why I’m asking this question. My Bernese Mountain Dog Jackson is really big. He has hip and elbow dysplasia, poor baby […]
How to Measure Social Media
I know to some of you, this is a topic that has been beaten to death. But I get asked this question. A lot. If you’re in the digital marketing and social media space, you’re more than likely not going to learn anything new here. But you might find a point or two you’d like […]
Make Word of Mouth Stupid-Easy For Your Customers
When the ticket seller handed me my lift ticket to Heavenly Mountain Resort on Thanksgiving morning, he suggested I log into EpicMix so I could track and share my activity on my social networks. Of course, I did exactly as I was told while I rode up the gondola for my first run of the […]
Seven Holiday Gift Ideas
Is anyone reading today or are you all out shopping? As I type this, I’m the passenger as we drive across Nevada on our way home from spending the holiday with good friends in Lake Tahoe. We have our Verizon Mifi, USB jacks, podcasts, and all sorts of technology to keep the two-day road trip […]
PR vs Integrated Communications
I guess what I was trying to say when I wrote about the Role of Messaging last week, is that public relations is so much more than the Art of Writing Press Releases. In fact, I frequently steer clients away from news releases (they aren’t called press releases anymore, just like books on tape are […]
How to Motivate Behavior With The Right Emotions
This is a very modified version of a post I wrote for Spin Sucks this time last year. On my drive home last night, I was listening to local radio for a change. During the interminably long commercial break, I realized something: All three ads gave me reason to panic if I don’t buy their […]
Your Best Marketing is Solid Product Development
Call me a geek, but nothing warms the heart more than seeing a project or a product so well planned and executed, you will stop at nothing to buy. If you’ve never been out to the Washington Coast, it’s gorgeous: Rustic and stunning. But there isn’t much in terms of towns, retail, dining, and homes. […]
The Role of Messaging in Marketing
As communications professionals, we tend to be guilty of the very things we preach against: Speaking industry jargon and catchprases. On a daily basis, I tell my clients to keep it conversational. “Would you say it in person?” then don’t say it wherever you’re saying it. The terms “message development” and “storytelling” get bandied about […]
Stop Chasing Your Tail
October, the month of planning, and downtime, is over, and it’s time to get serious! Welcome to the new site and an enormous thanks to Joe Hackman at Managed Solutions and Dave Yankowiak of Lift Development. They are not only awesome to work with, but delivered the project on time to the day. And? They communicated visually, exactly what I asked for. […]
Eight Ways to Jumpstart Your Business
It’s October and it looks like December out my window. I’m having one of those days where I feel like I’m sitting inside a snow globe. And I’m writing. and working on my business. I’m getting set to (re) launch Big Leap Creative and things are ramping up. I’ve been asked by many friends and […]
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