Lisa Gerber

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Presidential Campaigns: You Don’t Tell Me Stories Anymore

October 25, 2012 by Lisa Gerber Leave a Comment

I’m sick today, and a bit cranky, so there is no better time than the present to rant about the presidential campaigns. I don’t know a lot about politics which puts me in the majority of the population, and therefore well within my rights to write about the topic </sarcasm>. As do most of us, […]

Filed Under: Communications Tagged With: content marketing, presidential campaign, storytelling

Global Domination and Perspective

October 22, 2012 by Lisa Gerber 1 Comment

Hi everyone, I’m back from traveling around the East Coast the past 12 days in the middle of my month of Down Time. It’s been six years since we last visited my in-laws in beautiful central Virginia, and from there we headed up to central New York to spend time with my grandmother, and to see […]

Filed Under: Communications Tagged With: global domination, know your audience, perspective, values

The Problem With Your Email Marketing

October 15, 2012 by Lisa Gerber Leave a Comment

A couple weeks ago, Barrett Rossie asked me about email marketing and how to do it well to generate and manage leads. I’m not sure I gave him a very good answer at the time, and I’ve given it more thought. Email marketing is “easy” in theory and there is no shortage of blog posts […]

Filed Under: Communications Tagged With: email marketing

The 15-Step Guide to Rocking Your Next Presentation

October 11, 2012 by Lisa Gerber 2 Comments

Last week, I posed the question, “What separates the outstanding speakers from the mediocre?” Following is some kick-ass advice from my good friend Emily French, Managing Director of ConsiliAgra. Emily speaks all over the world on the global grain and oilseed markets, and you just may see her now and again on CNBC. Here is Emily’s […]

Filed Under: Entrepreneur Tagged With: emily french, presentations, public speaking

Tackle the “Some Day” List Now

October 9, 2012 by Lisa Gerber 13 Comments

I’ve had Evernote on my devices for a few years now but I never understood all the hype about it until I learned how to properly set it up. These videos on The Secret Weapon helped me to do exactly that. It’s changed the way I organize my personal and professional life. The idea is […]

Filed Under: Entrepreneur Tagged With: deadlines, evernote, getting things done, goals, Some Day List

Prepare to Become an Outstanding Public Speaker

October 4, 2012 by Lisa Gerber 10 Comments

I’ve spent too many hours sitting through mediocre presentations in my lifetime, so I’ve been giving this topic some serious thought. Public speaking is nerve wracking. It takes a lot of work, and whether you’re new or experienced, the feeling doesn’t dissipate. I’ve only done a handful of speaking engagements so I’m far from an […]

Filed Under: Communications Tagged With: outstanding speaking, preparing for speaking, public speaking

The Grass is Greener Underfoot

October 1, 2012 by Lisa Gerber 42 Comments

Today is my first day back as the owner of Big Leap Creative and I am rather giddy with excitement. I’ve left this blog highly neglected during my time as chief content officer at Spin Sucks and I make no apologies for it. That was a great adventure; and one where I learned a ton. […]

Filed Under: Take a Big Leap Tagged With: Big Leap Creative, digital marketing, grass is greener

You Are Here. Now.

April 9, 2011 by Lisa Gerber 4 Comments

I woke up this morning with anxiety. I’m missing one of my favorite days of the year at home; closing day of the ski season at Schweitzer. I couldn’t get the images out of my mind; my friends, and all the locals out on the sunny slopes, stopping for beer at the shack at the […]

Filed Under: Take a Big Leap Tagged With: inspiration, krista bjorn, rambling tart, Schweitzer Mountain, shonali burke, spring, waxing unlyrical

Skype Kisses and Text Hugs

March 7, 2011 by Lisa Gerber 6 Comments

long distance relationship

We debate the definition of sausage on skype chat. We have a dinner war on facebook, we kiss each other goodnight on facetime. We say good morning every single morning via text. Sometimes, we even video skype and work, without talking. It just makes us feel together. We tried skyping with the dogs but Jackson […]

Filed Under: Take a Big Leap Tagged With: facebook, facetime, Lisa Gerber, Long-distance relationship, Patrick Werry, skype

Embracing Big Change in 2011

December 23, 2010 by Lisa Gerber 6 Comments

There I was, alone in the middle of the Alpine Lakes Wilderness in Washington State. I was perched on a ledge, negotiating my next step as I scrambled up the steep and rocky Aasgard Pass. The lake was straight down below me and the ridge top straight up above me.  Six miles into my 18-mile […]

Filed Under: Entrepreneur Tagged With: change

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Amazing Things My Clients Say

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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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