I know I promised to blog more in a recent post. But I’m also a big fan of a balanced life and my client work has taken priority, as well as playing in all this amazing snow with my husband and dogs, so my blog has suffered. In my defense, I have done two speaking […]
Location-based Marketing Made Easy
Claim your business page, claim your business page.That was the theme of my presentation yesterday on the subject of location-based marketing. Realizing that it is difficult for small businesses to dedicate time and resources to creating a presence online, there is a huge opportunity for you to engage with your customers and potential customers where […]
Brand Loyalty – What Really Matters
Cup of Coffee by naotakem It all started with my morning coffee. I make Peet’s coffee at home because I love the taste. It has nothing to do with the packaging, and whether it’s noisy or not. It has nothing to do with the logo, and whether I like it or not. It’s because it […]
Changing Habits to Grow the Business
I’ve been struggling with my entrepreneurial spirit. A loss of focus, and clarity on my next steps to grow my business have given me time to pause, and allow myself to get caught up in working in my business and not on it. (Therefore, I’ve neglected my blog of late.) I am an accidental entrepreneur […]
Disconnect to Reconnect – The Rest Day
What defines a good day for you? For me, if I can say, “wow, I got a lot done today,” then it was a good day. So when we decided to do “nothing” for our second anniversary last weekend, I became restless by the thought. At first. Since oh, say, mid 2008, I’ve been running […]
Tell a Better Brand Story
We devour books, movies, get addicted to TV shows, consume blogs, and online media. Why? because we love a good story. We want to escape, imagine, learn, hope, aspire. As a business owner, we want to be a part of that consumption i.e. the conversation. We want our videos to go viral, and our visits […]
Determining The Value of Blogger Relations
My last post on PR/Blogger Relations prompted this response from a client: “I don’t understand the value of bloggers from a business perspective.” He went on to say that it seems inexperienced bloggers can be extremely disruptive to businesses when they are misinformed or inaccurate. Anyone can be a blogger, how do I know blogger […]
The PR/Blogger Relations Manifesto
I just returned from the Travel Bloggers’ Exchange Conference (TBEX) in NYC. I learned a lot of things and met a lot of great people in both travel writing and PR. At the “Working with PR” panel, it was eye-opening to discover that many bloggers don’t understand the role of PR. I was dismayed, however, […]
Professional Development for Entrepreneurs
How do you spark the passion and fall in love again? Well, many couples might take a second honeymoon or romantic retreat. And what about in our work lives? Don’t we need some sort of romantic retreat with our careers? I’m referring to a working, creative and transformational break surrounded by industry peers, away from […]
Tourism Marketing: Create Experiences, Not Logos
Today is the last day of National Tourism Week. Better late than never, I am throwing in my two cents on the topic: Luxury sport utility vehicles loaded with three thousand dollar mountain bikes pulled into Phil’s Trailhead outside of Bend, Oregon as we geared up for our ride one early May Friday morning. As […]