A couple weeks ago, Barrett Rossie asked me about email marketing and how to do it well to generate and manage leads. I’m not sure I gave him a very good answer at the time, and I’ve given it more thought. Email marketing is “easy” in theory and there is no shortage of blog posts […]
The 15-Step Guide to Rocking Your Next Presentation
Last week, I posed the question, “What separates the outstanding speakers from the mediocre?” Following is some kick-ass advice from my good friend Emily French, Managing Director of ConsiliAgra. Emily speaks all over the world on the global grain and oilseed markets, and you just may see her now and again on CNBC. Here is Emily’s […]
Tackle the “Some Day” List Now
I’ve had Evernote on my devices for a few years now but I never understood all the hype about it until I learned how to properly set it up. These videos on The Secret Weapon helped me to do exactly that. It’s changed the way I organize my personal and professional life. The idea is […]
Prepare to Become an Outstanding Public Speaker
I’ve spent too many hours sitting through mediocre presentations in my lifetime, so I’ve been giving this topic some serious thought. Public speaking is nerve wracking. It takes a lot of work, and whether you’re new or experienced, the feeling doesn’t dissipate. I’ve only done a handful of speaking engagements so I’m far from an […]
The Grass is Greener Underfoot
Today is my first day back as the owner of Big Leap Creative and I am rather giddy with excitement. I’ve left this blog highly neglected during my time as chief content officer at Spin Sucks and I make no apologies for it. That was a great adventure; and one where I learned a ton. […]
You Are Here. Now.
I woke up this morning with anxiety. I’m missing one of my favorite days of the year at home; closing day of the ski season at Schweitzer. I couldn’t get the images out of my mind; my friends, and all the locals out on the sunny slopes, stopping for beer at the shack at the […]
Skype Kisses and Text Hugs
We debate the definition of sausage on skype chat. We have a dinner war on facebook, we kiss each other goodnight on facetime. We say good morning every single morning via text. Sometimes, we even video skype and work, without talking. It just makes us feel together. We tried skyping with the dogs but Jackson […]
Embracing Big Change in 2011
There I was, alone in the middle of the Alpine Lakes Wilderness in Washington State. I was perched on a ledge, negotiating my next step as I scrambled up the steep and rocky Aasgard Pass. The lake was straight down below me and the ridge top straight up above me. Six miles into my 18-mile […]
Why I Fired a Travel Writer
I know I promised to blog more in a recent post. But I’m also a big fan of a balanced life and my client work has taken priority, as well as playing in all this amazing snow with my husband and dogs, so my blog has suffered. In my defense, I have done two speaking […]
Location-based Marketing Made Easy
Claim your business page, claim your business page.That was the theme of my presentation yesterday on the subject of location-based marketing. Realizing that it is difficult for small businesses to dedicate time and resources to creating a presence online, there is a huge opportunity for you to engage with your customers and potential customers where […]