Lisa Gerber

Advance your idea from concept to reality

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What Not To Do If You Want a Standing Ovation

January 2, 2023 by Lisa Gerber Leave a Comment

In part 2 of my series on Stories that get standing ovations I share a “to-don’t.” It follows on the heals of my previous video where I suggested you bring in feelings in and emotions so your audience can experience what the characters experienced. Today, I have suggestions for allowing your audience to interpret their […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

Stories that Get Standing Ovations

December 26, 2022 by Lisa Gerber Leave a Comment

What makes a story special? Of course, this question is central to the work I do with leaders and their teams and is something I ponder daily.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Stories That Get Standing Ovations

December 19, 2022 by Lisa Gerber Leave a Comment

Inspired by a recent experience with a client, I’m starting a series called Stories That Get Standing Ovations. I worked with this client to tell her story in five minutes and it moved people to get on their feet, which prompted me to reflect back on our process, the collaboration, and the qualities that give stories standing ovations.

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

The Rearview Mirror

December 12, 2022 by Lisa Gerber Leave a Comment

My December newsletter tradition is here. Almost as good as the holiday movies! If you’ve been following me for a long time, this will be familiar to you.

Filed Under: Blog posts, Communications

Your Strategy Tells A Story (whether you mean to or not)

December 6, 2022 by Lisa Gerber Leave a Comment

In this week’s walk in the woods, I invite you to reflect on the experiences and actions of the people in your organization and how it impacts the stories people infer and tell about you.

Filed Under: A Walk in the Woods

Meeting People Where They Are

November 28, 2022 by Lisa Gerber Leave a Comment

If I were to ask you what makes communication effective, what characteristics come to mind? To help you, think of a favorite story or movie.

Filed Under: Blog posts, Communications

Concise or Complete: Pick One

November 21, 2022 by Lisa Gerber Leave a Comment

I’m back with another walk in the woods! Won’t you join me? Today I want to talk about one of the biggest mistakes I see in storytelling: When we try to put too much in our message.

Filed Under: A Walk in the Woods

Curiosity: Listen to Understand, not Reply

November 14, 2022 by Lisa Gerber Leave a Comment

“What is on your mind?” Facebook offers a prompt to get you to post. This is a very strategic approach if you want to engage people, said Michael Bungay Stanier in The Coaching Habit.

Filed Under: Blog posts, Communications

Using Story to Regain Trust

October 31, 2022 by Lisa Gerber Leave a Comment

In my mid-20s, I moved to Seattle from Aspen and applied for a position at the Four Seasons Seattle. I felt confident I’d be hired because I had many references from my previous position at The Little Nell in Aspen

Filed Under: Blog posts, Communications

Randomosity

October 17, 2022 by Lisa Gerber Leave a Comment

I tend to misplace stuff. People who know me and are reading this now would accuse me of gross understatement.

Filed Under: Blog posts

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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