Lisa Gerber

Advance your idea from concept to reality

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The ROI of Stories: Invest in Retention, Not Recruitment

November 4, 2025 by Lisa Gerber

It’s been a long time since I worked in a corporate environment as an employee. I had some good experiences—interesting projects here and there, fun holiday parties, good connections with colleagues—but here are the more prominent memories:

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Power of Memorability

October 21, 2025 by Lisa Gerber

“Fast and free buses.” That’s what people call out to NYC mayoral candidate Zohran Mamdani when they see him on the street.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Lead the Energy

October 7, 2025 by Lisa Gerber

There are two kinds of people: those who lead the energy and those who reflect the energy in the room. Which are you? Here’s a test if you aren’t sure:

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Story-Driven Leader: Yvon Chouinard

September 16, 2025 by Lisa Gerber

I finished my keynote and relaxed into the audience Q&A that the organizers asked me to do. An audience member in the back raised his hand and asked, “Who is a CEO I particularly admire for their storytelling skills?” 

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Billion-Dollar Business of Storytelling

September 3, 2025 by Lisa Gerber

My phone rang at 10:36 am PT last Wednesday. It was my husband, Patrick, from inside the house. I answered, wondering if he had fallen and couldn’t get up.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Story-Driven Leader Era

August 19, 2025 by Lisa Gerber

Listen to the blog here. In my early 30s, I lived in Seattle, had a good job, a great social circle of friends, and owned a condo. Generally, things were excellent. But I was restless and really wanted to be back in the mountains. (You can read the full, not very long story here.) The short version […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Power of Moments in Storytelling

August 5, 2025 by Lisa Gerber Leave a Comment

The Power of Moments in Storytelling

Listen to the blog here. A question I’m often asked is how to know how much detail is too much in your story. Of course, the answer is “that depends,” which is my least favorite answer, so let’s explore this. Stories hinge on moments. It’s a helpful lens to keep in mind when crafting your […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Test Every Leader Faces

July 22, 2025 by Lisa Gerber Leave a Comment

Are you skilled at handling tough conversations, or do you tend to avoid them? I prefer to avoid them altogether. I’m tough conversation-avoidant. Some are tough conversation-relishers. (It’s my article, and I can make up words if I want to.) I dread conversations like when you have to address someone about subpar performance; you need […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Secret to Building Community: Hidden in Plain Sight

July 8, 2025 by Lisa Gerber Leave a Comment

The Small Ways We Tell Stories

Listen to the blog here. I want to talk about summer reads, guilty pleasures, and the community that is built from “easter eggs.” Let’s start with one of my guilty pleasures: Following Instagram influencers for fashion, wellness, and generally to keep up with the “kids.” One of those is Taylor Owen (and her now-fiancé James Neal), who […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

A Conversation with Claude: Why Human Stories Still Matter Most

June 24, 2025 by Lisa Gerber Leave a Comment

A Conversation with Claude: Why Human Stories Still Matter Most

I wrote an article about AI and it needed editing. I felt lazy. So I decided to ask Claude to edit it then I had a better idea. I had a conversation with Claude about authenticity, creativity, and why your stories make you irreplaceable.   Me: Claude, I’ve been avoiding writing about AI. The whole AI conversation felt like […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
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You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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