Lisa Gerber

Advance your idea from concept to reality

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Cheerleaders and Narrative Flips

November 15, 2021 by Lisa Gerber Leave a Comment

I’m on the other side of a very big week, a week that has loomed not only on my calendar but also very heavily on my mind. My book was released (YAY! And more details below), but I gave a new workshop and had some client deliverables. 

Filed Under: Blog posts, Communications Tagged With: From So What? to So Funded!

Story v. Non-Story

November 1, 2021 by Lisa Gerber Leave a Comment

You keep using that word. I don’t think it means what you think it means. – Inigo Montoya, Princess Bride

Filed Under: Blog posts, Communications Tagged With: story

Getting Noticed

September 13, 2021 by Lisa Gerber Leave a Comment

I get asked hard questions a lot, and the answers are always simple, but doing the work for the desired outcome is not.

Filed Under: Blog posts, Communications

When is sharing oversharing?

August 30, 2021 by Lisa Gerber Leave a Comment

It starts with a beautiful wild place to visit. Then, everyone journeys there. The place gets disrespected, trampled, and trashed.

Filed Under: Blog posts, Communications Tagged With: storytelling

Small Adjustments

August 16, 2021 by Lisa Gerber Leave a Comment

Last week I presented to a group of Solo PR professionals on the power of personal storytelling.

Filed Under: Blog posts, Communications Tagged With: storytelling

Don’t Be Afraid to Tell Your Story

August 2, 2021 by Lisa Gerber Leave a Comment

Last week, I met with a client to talk about her gala speech. This was a big night for her because she was stepping into a new role as executive director.

Filed Under: Blog posts, Communications

Leveraging Stories

July 19, 2021 by Lisa Gerber Leave a Comment

“Leverage is a term used most often metaphorically. Its origin is in physics, where a lever literally ‘amplifies an input force to provide a greater output force.’

Filed Under: Blog posts, Communications

The Middle of the Story

July 5, 2021 by Lisa Gerber Leave a Comment

I received the BEST ever speaking invitation a few weeks ago: To speak at my nephew’s sixth-grade class about my experience on Mt. Rainier.

Filed Under: Blog posts, Communications

The BS Radar: A How-to Guide

June 21, 2021 by Lisa Gerber Leave a Comment

If you get hung up on what to say/write, you think you don’t know how to tell a good story, I see you, and today is for you.

Filed Under: Blog posts, Communications Tagged With: story

What is Emotional Connection, Anyway?

June 7, 2021 by Lisa Gerber Leave a Comment

A friend put her home on the market in Eastern Washington and received an offer that was $100,000 below the asking price.

Filed Under: Blog posts, Communications

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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