I started writing this the morning after Election Day. It took me a few days to get it where I want it. In times like this, major moments in history, or large news events that generate debate, whether we are victorious or in need of consolation, many of us turn to our online communities to commiserate, […]

The term “authentic” (as it relates to communications) is one of those words that gets thrown around quite a bit; so much so in fact, it’s become devoid of any real meaning. We all know we’re supposed to be “authentic” but how to do it or what it is, is not so clear cut. I […]

  It takes me a LOT of hours to put together a new talk, probably more than it should, and there is a part of the process, the part between the shitty first draft* (SFD) and having something worth sharing with the world that is so painful and mentally debilitating, it might be taking a few […]

I had already started this post prior to my husband Patrick falling during a trail run and fracturing his rib. And with that turn of events, the topic has taken even more meaning: I was in the midst of contemplating the power of two (or more) to create an outcome better than the sum of its parts, both […]

Feedback from your customers can turn into a variety of forms of content that will feed the top of your funnel and bring you more great customers. At a minimum, you’ll get some effective testimonials but more importantly, if you dig deeper with your questions, you can get case studies and video interviews with those who have had […]

On a call with a colleague recently, I mentioned that Big Leap Creative has become a Hubspot Certified Partner. We were talking about businesses staying relevant, looking ahead. I love to mountain bike and one of the things you are told as you navigate tricky single track that winds through the woods at relatively fast […]