Lisa Gerber

Advance your idea from concept to reality

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It’s Risky Being Nice. So What?

November 24, 2015 by Lisa Gerber 2 Comments

Hi, everyone! If you are receiving this via email, I hope you enjoy the new template (Thank you Gopostmatic and Danny Brown for turning me on to it.) Now you get the entire post without clicking and you can comment simply by replying to this email. I hope you like! Earlier this month, I had […]

Filed Under: Communications

How to Handle Communications During Times of Tragedy

November 17, 2015 by Lisa Gerber 5 Comments

Yesterday morning, as is often the case, the voices of NPR crept into, and then influenced, my dream. I was in my apartment in Chicago (an apartment from four years ago) and woke up to the sound of bombs and gunfire. I looked out the window and saw flames out my window, coming from the floors […]

Filed Under: Communications Tagged With: crisis

I clicked on every happiness story, and the most amazing thing happened

November 4, 2015 by Lisa Gerber 14 Comments

  Just for fun, let’s say I’m starring in my own Jim Carrey movie and, in that movie, I must click on every happiness article that comes into my newsfeed and incorporate that advice into my daily routine. Top Six Habits of the Highly Successful, or Eight Morning Rituals That Will Change Your Life Forever. The day might roll […]

Filed Under: Communications

Your Freakout is a Sign of Strength, Not Weakness

August 28, 2015 by Lisa Gerber 4 Comments

Raf Simons had just been hired as Christian Dior’s creative director and had eight weeks before Paris Fashion Week to work with his new (to him) team and present the haute couture collection. No big deal. In the documentary Dior and I, director Frédéric Tcheng takes us on a gorgeous and intimate tour of the process. He shows […]

Filed Under: Communications

Regain Control of Your Time

August 19, 2015 by Lisa Gerber 4 Comments

Most people live their lives on other people’s terms. Their days are spent achieving other people’s goals and submitting to other people’s agendas. Their lives have not been consciously organized in such a way that they command every waking, and sleeping, moment of their life. Instead, they relentlessly react at every chance they get… Creators […]

Filed Under: Communications

How I Edit The First Draft

June 15, 2015 by Lisa Gerber 2 Comments

Ann Lamott calls it the “shitty first draft.” Which is good to know because that means  even the best of us start with shitty first drafts. Don’t lose faith in your shitty first draft, for today, I’m going to help you turn it into a good story. This idea all started when I created a screencast for my client, […]

Filed Under: Communications

The Value in Shutting Up

May 27, 2015 by Lisa Gerber 5 Comments

Chinese whispers (or telephone in the United States) is a game played around the world, in which one person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group. – Source Often hilarity ensues at how distorted the message has become since it’s […]

Filed Under: Communications

The Apology Vs. The Crime

April 22, 2015 by Lisa Gerber 13 Comments

ulterior motive to content creation

I was somewhat blindsided by some bad tax news from my accountant a couple weeks ago. It was made that much worse because I felt like the situation could have been avoided with some attention and better advice from the firm over the previous 15 months. I shared my concern in a carefully and respectfully written email […]

Filed Under: Communications

Why The Marketing Research Phase Matters

March 2, 2015 by Lisa Gerber 5 Comments

why marketing research matters

You eagerly open the cost proposal from your prospective marketing communications agency hoping you’ve finally found your match, only to find a hefty line item (both in budget and in timeline) for research and planning or “discovery.” You immediately think, “We don’t have time for that,” “we don’t have budget for that,” “we know this […]

Filed Under: Communications Tagged With: ann handley, everybody writes

If You Love Your Marketing, Set It Free

August 29, 2014 by Lisa Gerber 5 Comments

set your marketing free

It’s hard to let go of our babies. Kids, dogs, pets…. our brands. What happens if we turn our backs for a minute? Will they fall? Will they make a bad decision? What if I’m not there for a split second to make sure everything goes as it should? We can’t always be there to defend our brands […]

Filed Under: Communications Tagged With: ikea, ikeahackers

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Amazing Things My Clients Say

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You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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