Working closely with my client, we recently successfully completed a Kickstarter campaign to fund their vegan bistro in the East Bay, California. It was funded, we drank heavily, and I’m now sober enough to share with you the lessons learned. 1. Kickstarters are not for the faint of heart. Oy. Do not underestimate the amount of […]
Remembering Without the Reminders
Two weeks ago I was on a quick brain break in the middle of my work day, scrolling through Facebook to catch up with the outside world. The title of an article caught my eye about a camper being struck by a falling tree and killed. I normally wouldn’t click on something like that but […]
Are You Soft Selling Yourself Out of Business?
I’ve been a bad digital friend lately. It gives me one more reason as a nice Jewish girl to feel guilty about something. I know better than to give you excuses. We make time to do the things we find important. Each excuse would only indicate how many items rank above in priority the very […]
How To Convert Customers With Your Corporate Stories
I’m very goal oriented and I’m guessing you are too; especially when it comes to your marketing. You are working hard, cranking out content but it’s not moving the needle. The C-suite is disappointed and you have to make a change fast. Ask yourself a few questions related to the strategy behind the corporate story […]
Are You Overlooking A Segment of Your Customers?
I’m training for the Cutthroat Classic and it’s 32 days away according to my beloved Runkeeper App. This past weekend, my program had me slated to do 10 miles. Coincidentally, there was a 10-mile race happening up here at my home, on the trails I run three times a week. But I decided not to do […]
How To Tell a Better Story
It’s unfortunate, the words “Tell a story” have become as cliché as “be authentic.” But we all love a good story, and some are good at storytelling while others, not so much. Whether you are speaking publicly, at a cocktail party, doing a video or writing, we can all do better at storytelling. In fact, […]
Good Friends Push Each Other Off The Cliff
I attended World Domination Summit (WDS) last weekend with one goal in mind: To solidify an idea I have in my head about the evolution or next iteration of Big Leap Creative and figure out how to communicate (and sell) that idea. Often with new ideas, the issue is executing them. That’s not my problem. […]
Are We Gamifying Life?
I was denied a favor the other day. It was fairly insignificant, but I was surprised, mostly because I had an expectation; one in which a favor would be returned. But I’m supposed to do favors without expecting anything in return. Which made me wonder about this idea of social capital – that you help […]
Faking It the First Time
I embellished my restaurant experience to land my first fine dining server position in 1989. I’d only waited tables for a few months but said I’d done so for years. No one wants to be first, and let you be their guinea pig. So we sort of fake it that first time in order to […]
A Story With Two Lessons
I was reminded yet again just a few weeks ago that not everything is about me. I’m sharing the story because it has not one, but two lessons: First, our natural tendency is to jump to the most paranoid conclusions and second, Triberr is a really good tool for boosting blog traffic and search engine ranking. […]
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