Lisa Gerber

Advance your idea from concept to reality

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Better Stories For Better Family Gatherings

November 28, 2023 by Lisa Gerber Leave a Comment

A Conversation with Claude: Why Human Stories Still Matter Most

I am often asked how best to tell a story, and my response is usually that I’m less concerned about how you tell a story and more interested in what story you tell. 

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Gift of Story

November 13, 2023 by Lisa Gerber Leave a Comment

What Makes My Great Pyrenees Reluctant?

As I type this, I have one more week of big delivery this week, and then everything comes to a glorious screeching halt, and the holiday season is officially upon us.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Narrative Sync

October 30, 2023 by Lisa Gerber 1 Comment

A Conversation with Claude: Why Human Stories Still Matter Most

When I was a kid and on vacation with my aunt, who is like a big sister to me. One morning, we were both brushing our teeth at the same time.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Stories That Overcome Objections and Misperceptions – Unlocking The Vault

October 16, 2023 by Lisa Gerber Leave a Comment

First, I want to welcome new friends/readers from Fostering Idaho.  I had a great time with you all last week at the Power of Story workshop and am glad to stay connected with you here. 

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Forget Rational. Let’s Get Emotional

October 2, 2023 by Lisa Gerber Leave a Comment

My client had butterflies in her stomach as she took the microphone during a reception for a large client event with major vendors and sponsors in attendance.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Taskmasters, This is For You

September 18, 2023 by Lisa Gerber Leave a Comment

The Small Ways We Tell Stories

“I don’t have time for this storytelling fluffy, poofy stuff. I have a lot to get done. I have too much on my plate. It’s faster to do the thing myself than try to “connect through a story.” – The Taskmaster.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Power in Your Story

September 6, 2023 by Lisa Gerber Leave a Comment

A Conversation with Claude: Why Human Stories Still Matter Most

Everyone talks about the impact stories have on the audience. But what about the intangible impact the story has on the teller?

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Your “Why” Story Doesn’t Matter

August 21, 2023 by Lisa Gerber Leave a Comment

Everyone is talking about your “why” story. But it’s more important to know their why.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Your Story Is Not For Everyone

August 7, 2023 by Lisa Gerber Leave a Comment

What Makes My Great Pyrenees Reluctant?

There’s this little thing called the #Erastour happening, and I have been obsessed with Taylor Swift’s ability to connect so meaningfully and personally with, oh, millions and millions of people. Sure, it’s her brilliant storytelling – I don’t think that’s news to you, but I think it’s more than that.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Avoiding the Storytelling Trap

July 24, 2023 by Lisa Gerber Leave a Comment

Who’s Keeping Score?

One winter morning last December, P walked into the kitchen asking me when I planned to “start my stuff.” 

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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