Lisa Gerber

Advance your idea from concept to reality

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The Overlooked Part of Your Story: Your Customer Experience

August 22, 2025 by Lisa Gerber

You can just tell when care has been put into customer experience or not. We arrived at a campground we had visited numerous times, and after this last visit, we suspect it is under new ownership because the vibe was totally different. The grounds had not been cared for, I personally didn’t feel cared for […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

The Story-Driven Leader Era

August 19, 2025 by Lisa Gerber

Listen to the blog here. In my early 30s, I lived in Seattle, had a good job, a great social circle of friends, and owned a condo. Generally, things were excellent. But I was restless and really wanted to be back in the mountains. (You can read the full, not very long story here.) The short version […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Power of Moments in Storytelling

August 5, 2025 by Lisa Gerber Leave a Comment

The Power of Moments in Storytelling

Listen to the blog here. A question I’m often asked is how to know how much detail is too much in your story. Of course, the answer is “that depends,” which is my least favorite answer, so let’s explore this. Stories hinge on moments. It’s a helpful lens to keep in mind when crafting your […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Where to Find stories for your Next Presentation or Meeting

August 4, 2025 by Lisa Gerber

In my latest walk in the woods, I share one idea for where I get inspiration for stories and how to find them. Have a question or a meeting you could use an inspiration push for? Let me know, and I’ll take you on my next walk in the woods. I’m Lisa Gerber, and I […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

The Real You

July 24, 2025 by Lisa Gerber Leave a Comment

The thing you’re keeping secret could be the thing that makes connections. Polished prose delivered by AI or and flat sentences brought to life into quirky content. People want the real you. So why are you holding it back? Side note: Walks in the Woods are back!!! Join me, won’t you for a little walk […]

Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

The Test Every Leader Faces

July 22, 2025 by Lisa Gerber Leave a Comment

Are you skilled at handling tough conversations, or do you tend to avoid them? I prefer to avoid them altogether. I’m tough conversation-avoidant. Some are tough conversation-relishers. (It’s my article, and I can make up words if I want to.) I dread conversations like when you have to address someone about subpar performance; you need […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Secret to Building Community: Hidden in Plain Sight

July 8, 2025 by Lisa Gerber Leave a Comment

The Small Ways We Tell Stories

Listen to the blog here. I want to talk about summer reads, guilty pleasures, and the community that is built from “easter eggs.” Let’s start with one of my guilty pleasures: Following Instagram influencers for fashion, wellness, and generally to keep up with the “kids.” One of those is Taylor Owen (and her now-fiancé James Neal), who […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

A Conversation with Claude: Why Human Stories Still Matter Most

June 24, 2025 by Lisa Gerber Leave a Comment

A Conversation with Claude: Why Human Stories Still Matter Most

I wrote an article about AI and it needed editing. I felt lazy. So I decided to ask Claude to edit it then I had a better idea. I had a conversation with Claude about authenticity, creativity, and why your stories make you irreplaceable.   Me: Claude, I’ve been avoiding writing about AI. The whole AI conversation felt like […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

When Dreams Meet Resistance

June 10, 2025 by Lisa Gerber Leave a Comment

My newsletter is late, and my inspiration is absent. So here I sit in the student union on a college campus in between meetings, fingers poised over my laptop keyboard, waiting for the muse to arrive. Supposedly, the muses don’t show up unless you do the work of showing up first.  I pause, fingers hovering […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Not Today, Becky: (Naming and) Aligning Our Thoughts

May 28, 2025 by Lisa Gerber Leave a Comment

The Power of Moments in Storytelling

 “Where there is no thought, there is no problem.” – Byron Katie, Loving What Is

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
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You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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