Lisa Gerber

Advance your idea from concept to reality

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The Test Every Leader Faces

July 22, 2025 by Lisa Gerber Leave a Comment

Are you skilled at handling tough conversations, or do you tend to avoid them? I prefer to avoid them altogether. I’m tough conversation-avoidant. Some are tough conversation-relishers. (It’s my article, and I can make up words if I want to.) I dread conversations like when you have to address someone about subpar performance; you need […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Secret to Building Community: Hidden in Plain Sight

July 8, 2025 by Lisa Gerber Leave a Comment

The Small Ways We Tell Stories

Listen to the blog here. I want to talk about summer reads, guilty pleasures, and the community that is built from “easter eggs.” Let’s start with one of my guilty pleasures: Following Instagram influencers for fashion, wellness, and generally to keep up with the “kids.” One of those is Taylor Owen (and her now-fiancé James Neal), who […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

A Conversation with Claude: Why Human Stories Still Matter Most

June 24, 2025 by Lisa Gerber Leave a Comment

A Conversation with Claude: Why Human Stories Still Matter Most

I wrote an article about AI and it needed editing. I felt lazy. So I decided to ask Claude to edit it then I had a better idea. I had a conversation with Claude about authenticity, creativity, and why your stories make you irreplaceable.   Me: Claude, I’ve been avoiding writing about AI. The whole AI conversation felt like […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

When Dreams Meet Resistance

June 10, 2025 by Lisa Gerber Leave a Comment

My newsletter is late, and my inspiration is absent. So here I sit in the student union on a college campus in between meetings, fingers poised over my laptop keyboard, waiting for the muse to arrive. Supposedly, the muses don’t show up unless you do the work of showing up first.  I pause, fingers hovering […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Not Today, Becky: (Naming and) Aligning Our Thoughts

May 28, 2025 by Lisa Gerber Leave a Comment

The Power of Moments in Storytelling

 “Where there is no thought, there is no problem.” – Byron Katie, Loving What Is

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Small Ways We Tell Stories

May 13, 2025 by Lisa Gerber Leave a Comment

The Small Ways We Tell Stories

In The War of Art, Steven Pressfield shines a light on what he calls “resistance.” It’s the thing that keeps us from doing what we dream of doing.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

The Nine Stories of Changemaking Leaders

April 29, 2025 by Lisa Gerber Leave a Comment

A Conversation with Claude: Why Human Stories Still Matter Most

Do we give too much credit to the power of story? Did that story you told really sell that thing you’re trying to sell? Did it really help you raise those hundreds of thousands of dollars? Did it help you engage your team so well that they got that project done ahead of time and […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

Validation vs. Solutions: The Art of Presence in Uncertain Times

April 15, 2025 by Lisa Gerber Leave a Comment

Listen to the blog here. Many of my conversations with leaders right now look something like this:  So I’m writing about them. Today: How to talk to our clients, donors, and people when they feel anxious and uncertain.  “How are you?” No, really. How are you? It’s a heavy question right now. I have a […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

What Makes My Great Pyrenees Reluctant?

April 1, 2025 by Lisa Gerber Leave a Comment

What Makes My Great Pyrenees Reluctant?

A case of mismatched purpose Hi everyone, and happy April Fools ‘ Day. No jokes in today’s email. Like Halloween, I’ve never been much of a fan of April Fools. I also don’t have an audio version of the blog this week because I’m on an airplane. – I’m glad you like the feature, and […]

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

How to Deal with The Elephant in the Room

March 18, 2025 by Lisa Gerber Leave a Comment

Today: What to do about the elephant in the room. In 1814, Ivan Krylov wrote The Inquisitive Man, which tells the story of a man who visited a museum and noticed many things but not the elephant.

Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
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What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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