What makes a story special? Of course, this question is central to the work I do with leaders and their teams and is something I ponder daily.
Stories That Get Standing Ovations
Inspired by a recent experience with a client, I’m starting a series called Stories That Get Standing Ovations. I worked with this client to tell her story in five minutes and it moved people to get on their feet, which prompted me to reflect back on our process, the collaboration, and the qualities that give stories standing ovations.
When is sharing oversharing?
It starts with a beautiful wild place to visit. Then, everyone journeys there. The place gets disrespected, trampled, and trashed.
Small Adjustments
Last week I presented to a group of Solo PR professionals on the power of personal storytelling.
Try Slow
“I’m not the creative type.”
I hear that all the time, especially when someone has asked me about the work I do. “Oh, that’s important work,” they say, “I need to be better at storytelling, but I don’t have an interesting story to tell.” Or, “I’m not the creative type. “
Storylistening
Good storytelling starts with good storylistening. The better the material (the research, the interviews), the better your story will be.
Leaning Into the Hard Stuff
I’ve written about momentum and focus in the past month, both using mountain biking as a metaphor. Sometimes when you’re riding, you come upon a technical section that looks scary.
Storytelling Wins and Fails: Matching the story to the need
The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in […]
How To Be a Better Writer: specifics and your delete button
When a catastrophe takes the lives of many hundreds or thousands of people, there is a reason the news outlets dig into the personal stories of those affected (other than their need to sensationalize): Specifics tell a far more powerful story than generic numbers. This morning, a pedestrian bridge crashed on a highway, and “one […]
Take The Mystery Out Of Your Brand Story
In the land of brand storytelling, the endings are happy ones. Even better: When your audience knows the ending before they start. That’s why I like to speak in the language of outcomes. Your buyers want to know what is going to happen when they do business with you. It’s a powerful and important way of telling your brand story. […]
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