Lisa Gerber

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The Overlooked Part of Your Story: Your Customer Experience

August 22, 2025 by Lisa Gerber

You can just tell when care has been put into customer experience or not. We arrived at a campground we had visited numerous times, and after this last visit, we suspect it is under new ownership because the vibe was totally different. The grounds had not been cared for, I personally didn’t feel cared for when we checked in, and the entire time we were there, I kept saying, “We aren’t staying here again.” I didn’t leave a review. I didn’t say anything. And that’s the inspiration for today’s walk in the woods – because the customer experience you deliver is a big part of the story you tell.

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Filed Under: A Walk in the Woods Tagged With: communications, leadership, storytelling

About Lisa Gerber

Lisa Gerber advises purpose-driven leaders on how to effectively use the power of storytelling and communication to influence action and bring ideas to life. She guides non-profits and individuals through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps. If you like what you read, contact us for more or to subscribe.

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