Lisa Gerber

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We are Meaning-Making Machines: Is that good or bad? Yes.

December 30, 2025 by Lisa Gerber

We are Meaning-Making Machines: Is that good or bad? Yes.

Listen to the blog here.

The Year of You

Last month, I wrote about the idea of celebrating ourselves – finding internal validation rather than seeking external, and how it changes the way we show up. It got a lot of response from many of you (thanks for sharing your reflections with me. I love hearing how my stories elicit yours.) What I heard from many of you is that the article was timely and that you are reframing the story you tell yourself about what is going on in your life right now. 

And through those conversations, I wanted to answer the next question that arises: How does showing up differently, sparked by changing our internal conversation, improve our happiness? 

Imagine three different scenarios: 

  1. Your boss or client sends an email asking to “meet.” 
  2. You see a friend at the grocery store who hasn’t responded to your text last week. 
  3. You enter a conference in a new city, and you know no one.

In each one of these, you are telling yourself a story, whether you are conscious of it or not. In order of scenarios, you could be telling yourself: 

  1. My last piece of work wasn’t good enough. I’m being reprimanded, or if you’re especially imaginative like me: “I’m being let go.” 
  2. She didn’t have the time to respond to my text; I don’t feel like talking to her. Or if you’re especially imaginative, she thinks I’m a loser. 
  3. I don’t belong here. Why did I pick this outfit? UGH.  

These messages we send ourselves affect our spirit, our body language, and, simply put, how we show up. We might slink into the client meeting with our shoulders hunched, avoid talking to the friend in the grocery, and wallflower* ourselves at the conference. *(I just want to acknowledge that wallflower is not a verb, but it’s my article, and I can make it a verb if I want to.)

Meanwhile, the client wanted to ask for advice about how to handle a situation, because they value your input. Your friend is having a tough time with something in her life, and she’s just focused on that. Someone walks up to you at the conference and compliments your entire look.

And you realize: 

Whoa, the meaning I create from things can boost my confidence and influence how I lead and connect with others. (or not!)

What if we just skipped that whole part where we tell ourselves unhelpful stories? 

We could instead practice catching negative thoughts and consciously replacing them with positive, empowering ones like: 

  • I’m excited my boss/client wants to talk. I wonder how I can be of service to them? 
  • My friend needs me to come over and cheer her up; something is going on. 
  • I have so much to offer the strangers in this room. I can’t wait to learn about them and see how I can help. 

Think about how that changes how you walk in the room, what you say, and what actions you take. It has a dramatic effect. And in turn, how the people in your sphere respond to it and you. 

If we return to the question of influence and getting people to choose us over another option, the stories we tell ourselves matter.  

You may be thinking, ‘Oh, so you’re suggesting I lie to myself.’ But creating positive stories isn’t about deception; it’s about choosing empowering perspectives that influence your actions and presence for the better.

This isn’t magical thinking. It’s choosing to make a meaning that works for you before you have all the facts. When you do that, you show up differently – more confident and present. That energy is magnetic. People feel it and respond to it.

The stories we tell ourselves don’t just change how we feel—they change what becomes possible.

Hey. Happy New Year. I’ll see you in a few weeks.

The Power of Memorability

When you’re ready, here are a few ways I can help you and your team:

Need to get better at telling your story? (Or the story you tell yourself!) I can work with you one-to-one or with your team to help you prepare for your next presentation, pitch, or even navigate your next big change.

Looking for an engaging speaker? I deliver inspiring keynotes that help people connect to their stories and each other to better engage their teams, customers, and communities.

See a video showcasing my work here and if you need help with one of the items below, let’s schedule a time to talk.

Need something else you think I can help with? I’d love to connect.


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Filed Under: Blog posts, Communications Tagged With: communications, leadership, storytelling

About Lisa Gerber

Lisa Gerber advises purpose-driven leaders on how to effectively use the power of storytelling and communication to influence action and bring ideas to life. She guides non-profits and individuals through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps. If you like what you read, contact us for more or to subscribe.

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Amazing Things My Clients Say

You’ll notice I cc’d only you because I trust you not say something stupid.
Un-named Client B
You are worth every penny we haven’t paid you yet.
Un-named Client A

What Others Are Saying

Thanks to Danny Brown for listing Lisa as a top 5 blogger to watch in 2013:

I first got to know Lisa Gerber from working with her when she was part of Arment Dietrich, and I knew then that she was a smart cookie… Her blog (has) become a staple part of my reading diet.

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